Outside the inverted pyramid, a "Stop the Lens" sign is positioned prominently in front of the Pier Dolphin Cruises booth. It tells of the operator's antipathy to the proposed replacement of the current Pier.
Inside, where people stroll leisurely, Elena Jancetic is behind the counter at the Pier Logo Shop. T-shirts, magnets, mugs and caps are among all manner of items bearing a likeness of the inverted pyramid or its stylized waves logo. Shoppers are snapping up the memories, Jancetic says.
"The mugs are going very well, the magnets, the surf boards, the shot glasses," she says. The mini surf boards that tell the history of St. Petersburg's piers on the back are particularly popular.
Jancetic, 68, says she will miss the 1973 Pier.
"I'm glad to be with her for the last days. I brought my kids here when they were little. I taught them to fish off the Pier," she says. "It was always part of my life. Now it's going away."