Sunday, November 19, 2017
News Roundup

Pinellas Park drinks up publicity of national vodka campaign

RECOMMENDED READING


PINELLAS PARK

When you're the Rodney Dangerfield of cities, you learn to be clever.

Clever in Pinellas Park's case means officials did not get mad over a national ad campaign that could have been seen as a slur. Instead, they've used it as a springboard for their own ad campaign to promote city businesses.

"It's that old make lemonade thing," city spokesman Tim Caddell said, referring to the saying, "when life hands you lemons, make lemonade."

The "lemon" is a billboard ad for Wodka vodka. The billboards, displayed in Hillsborough County, show a sheep in a sombrero standing next to a bottle of Wodka with the tagline "Hyde Park quality, Pinellas Park pricing." One of the billboards stands at the exit to International Plaza and another on Dale Mabry Highway between Raymond James Stadium and the interstate.

It's unclear how the makers of Wodka, or their ad people, knew about Pinellas Park. Company officials could not be reached for comment. But the billboards are a localized version of part of the company's national ad campaign.

It's an ad campaign that has offended some, according to news reports. But Pinellas Park, which has a long history of being the brunt of insults and jokes, took it differently.

"We've had people punching us for years," Caddell said. "As being kicked goes, this is pretty light. It's hard to get too worked up over that."

Caddell said he first saw the billboard when leaving International Plaza. He took a picture of it.

"Our first thought was, 'Gee, people in Tampa know where Pinellas Park is, we've come a long way,'" Caddell said.

But, he also saw it as a good thing: "If they want to put a billboard up in front of International (Plaza) saying we've got better prices, come on down."

City officials kind of shrugged and let it go. Then, an idea germinated.

The Pinellas Park/Gateway Chamber of Commerce had already begun a "buy local" campaign directed at city residents.

"This other thing kind of came up. (We thought), well, if they're telling people to shop here, we might as well take advantage of it," Caddell said.

Caddell used the city's LED signs to kick off the campaign with the slogans "Hyde quality, low prices, shop Pinellas Park" and "Tampa knows our prices are low! Shop Pinellas Park."

"We may expand our shop Pinellas Park promotion if we can find a way to do it," he said. "Of course, we don't have a budget for it so we have to rely on other companies putting up big billboards for us."

In the long run, Caddell said, the Wodka billboard might not be such a bad thing.

"I'm sure they weren't really looking to help us, but we take what we can get."

Anne Lindberg can be reached at alindberg@tampabay.com or (727) 893-8450.

Comments
Forecast: Cold front to bring rain, wind gusts to Tampa Bay

Forecast: Cold front to bring rain, wind gusts to Tampa Bay

ST. PETERSBURG — A warm Sunday will be threatened by a few afternoon rain showers and wind gusts up to 20 mph, forecasters predict. 10News WTSPThe latest Tampa Bay-area radar 10News WTSPFeels-like temperatu...
Updated: 1 hour ago
Sunday morning QB, playoff edition

Sunday morning QB, playoff edition

Player of the Week | Michael Penix Jr., Tampa Bay TechPenix, a Tennessee commit, has been good all season and it seems as if he’s getting even better in the playoffs. On Friday night against Palmetto in the Class 7A region semifinals, he was too ...
Published: 11/19/17

Updated: 11 hours ago
Lightning finds its game too late, loses to Islanders

Lightning finds its game too late, loses to Islanders

TAMPA — The firepower showed up in the third period.Yanni Gourde and Ondrej Palat scored 13 seconds apart. Gourde scored again.Suddenly it was a one-goal game, and the Lightning appeared on its way to one of those comeback wins that would be remember...
Updated: 12 hours ago
No. 14 UCF rolls Temple 45-19, heads to War on I-4 unbeaten

No. 14 UCF rolls Temple 45-19, heads to War on I-4 unbeaten

PHILADELPHIA — There were so many reasons for UCF coach Scott Frost to worry about his team’s focus. With a huge game against USF looming, playing an improving Temple team in a stadium where the empty seats outnumbered the filled ones by about a 3-1 ...
Published: 11/18/17
Gerald McCoy to Ndamukong Suh: ‘Let them remember us’

Gerald McCoy to Ndamukong Suh: ‘Let them remember us’

TAMPA — In the spring of 2010, one of the biggest debates during the week leading up to the NFL draft was which defensive tackle would be selected first: Nebraska’s Ndamukong Suh or Oklahoma’s Gerald McCoy.Both figured to be highly productive NFL pla...
Published: 11/18/17
No. 2 Miami finishes on 30-0 run, tops Virginia 44-28

No. 2 Miami finishes on 30-0 run, tops Virginia 44-28

MIAMI — After Miami clinched the first Atlantic Coast Conference Coastal Division crown in program history, upset the then-No. 3 team in the country, claimed one of the top four spots in the College Football Playoff rankings and after many of the nat...
Published: 11/18/17
Bucs’ belief in Jameis Winston has been shaken

Bucs’ belief in Jameis Winston has been shaken

TAMPA — Belief is the biggest attribute a quarterback can bring to his team. Belief in his talent. Belief in his commitment to winning. Belief in his ability to bring everyone together and have his voice lead the path forward.But the belief the Bucs ...
Published: 11/18/17
Topkin: As Rays start dealing, how far will they go?

Topkin: As Rays start dealing, how far will they go?

After collecting intelligence at last week’s GM meetings, the Rays soon will launch their offseason mission of trading at least a couple of veterans to reduce payroll.The question is how far they will go — how many players they deal, and how big of n...
Published: 11/18/17
Bucs-Dolphins: Things to watch in Sunday’s 1 p.m. game

Bucs-Dolphins: Things to watch in Sunday’s 1 p.m. game

TAMPA — Can the Bucs pull off back-to-back wins with a backup quarterback? Win a game on the road for the first time this season? Politely hand the unnamed trophy for the state’s worst football team back to the Dolphins?With WR Mike Evans back from h...
Published: 11/18/17