Make us your home page

Today’s top headlines delivered to you daily.

(View our Privacy Policy)

St. Petersburg's Pier Park now simply the St. Pete Pier

ST. PETERSBURG — The name Pier Park hasn't had much luck in St. Petersburg. Back in 1984, voters soundly defeated a $72 million proposal by that name.

Fast-forward more than three decades and another project with the same name has been chosen to carry on St. Petersburg's downtown waterfront tradition. The problem: Now, someone else is claiming the name and says St. Petersburg is infringing on its trademark rights.

The St. Joe Co., the owner, developer and manager of thousands of acres of real estate in Florida, notified Mayor Rick Kriseman in June of the issue.

For a while, though, the city kept using the Pier Park name. In July, its "New St. Pete Pier" website announced that the City Council had approved a contract for Pier Park. In September, it noted that a request for proposals had been issued for a restaurant at Pier Park.

A change has been quietly made since. Why was there no official announcement?

"We never really called it Pier Park," said Ben Kirby, the mayor's spokesman. "Pier Park was the concept name, and we'll call it the St. Pete Pier going forward."

A copy of the letter to Kriseman was posted by the Vote On the Pier group, which opposed the demolition of the inverted pyramid and the new project.

In mid November, former mayoral candidate Kathleen Ford requested the letter from City Attorney Jackie Kovilaritch based on similar correspondence received by Robert Neff, an opponent of the Lens, a pier project that voters rejected in 2013. Neff had registered the domain names and

In the letter, St. Joe told the city that one of its key projects over the past 13 years includes its Pier Park "multi-use developments" in Panama City Beach and that the "original Pier Park is an open-air, premier shopping destination featuring tourist attractions, stores and restaurants."

In April, ASD of Tampa, Rogers Partners Architects and Urban Designers and Ken Smith Landscape Architect of New York, which had submitted its Pier Park concept, beat out six other short-listed design teams to win the city's $46 million project.

Contact Waveney Ann Moore at [email protected] or (727) 892-2283. Follow @wmooretimes.

St. Petersburg's Pier Park now simply the St. Pete Pier 11/30/15 [Last modified: Monday, November 30, 2015 7:49pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. 'The Snowman' has a star-studded cast based on a blockbuster murder novel, but it's a mess


    Mr. Alfredson, you could have saved it. We gave you all the tools — a star-studded cast, a blockbuster best-selling Scandinavian murder novel by Jo Nesbo, and three time Oscar winning editor Thelma Schoonmaker. So why is The Snowman such a jumbled nonsensical mess?

    Michael Fassbender in "The Snowman." (Universal Pictures)  1213107
  2. Find every new Shine festival mural in St. Petersburg with this map and photos

    Visual Arts

    The leaves don't really change in Florida, but go outside and it's clearly that time of year when St. Petersburg's walls get a little more colorful.

    There are 14 new murals up in St. Petersburg for the Shine Mural Festival. [Eve Edelheit | Staff]
  3. Michael Connelly's 'Two Kinds of Truth' is Bosch at his best


    Harry Bosch's office is a long way from his former desk in the Los Angeles Police Department's elite robbery-homicide squad.

  4. Local craft beer of the week: Malt liquor? Yes — 3 Daughters Brewing's Ctrl + Malt + Del

    Bars & Spirits

    In 2004, Delaware's Dogfish Head Brewery was well into the process of making a name for itself through envelope-pushing beers, like 120-Minute IPA and World Wide Stout, brews notorious for their astronomical alcohol content.

    Photo by Justin Grant
  5. History rewrite: What if Dalvin Cook, Lamar Jackson had landed at Florida?


    Two days before suiting up in the Under Armour All-America Game at Tropicana Field, Dalvin Cook announced a change of heart.

     Florida State Seminoles running back Dalvin Cook (4) on a run in the first quarter of the game between the Florida State Seminoles and the Florida Gators at Doak Campbell Stadium in Tallahassee, Fla. on Saturday, Nov. 26, 2016.