Make us your home page
Instagram

Today’s top headlines delivered to you daily.

(View our Privacy Policy)

Temple Terrace celebrates 'USF Day' in campaign to beckon newcomers

Temple Terrace Mayor Frank Chillura, USF president Judy Genshaft, Rocky and SunDolls (from left, Kayla Asensio, Tara Jordan, Michelle Christensen and Alyssa Daquino) celebrate a partnership.

Julie Vaccaro Photography

Temple Terrace Mayor Frank Chillura, USF president Judy Genshaft, Rocky and SunDolls (from left, Kayla Asensio, Tara Jordan, Michelle Christensen and Alyssa Daquino) celebrate a partnership.

TEMPLE TERRACE — The City Council chambers — and even some of its members — were decked in green and gold. The University of South Florida flag flew from the flagpole out front. Rocky the Bull and the USF SunDolls stood near as the mayor presented a proclamation to university president Judy Genshaft.

Tuesday was "USF Day'' in Temple Terrace. In a way, it was also "Temple Terrace Day.''

USF and this town less than a mile away have had a long relationship. Many professors, staff workers and students live there, and have since the university opened in 1960. But the hoopla is part of an ongoing marketing effort to raise the profile of the city, making it a place where home buyers and businesses want to be.

The city, besides strengthening relationships with what it calls "strategic partners'' — including USF, Busch Gardens and the Museum of Science and Industry — has redesigned its logo and created a new slogan, "Amazing City. Since 1925.''

It has revamped its website, templeterrace.com, and added an online video tour of the city's "gems,'' including its historic golf course, recreation complex and the oak-canopied streets. The online tour, set as a "story'' being reported by an actor portraying a journalist, also links the city to its famous neighbors, showing roller coaster riders at Busch Gardens and the entrance to USF.

"One of the things we're trying to do with our marketing plan is to let people know that this is great place to live,'' said Michael Dunn, spokesman for the city.

The council hired Temple Terrace company Lancaster Design and Think Tank Inc. of St. Petersburg for about $50,000 to create and help carry out a plan to boost the city's profile.

Mayor Frank Chillura, who served on the City Council in 2000, said he's not aware of the city ever embarking on such an extensive marketing effort. He and council member Grant Rimbey stressed the need to boost the city's profile during their 2012 campaigns. Rimbey said at the time that Temple Terrace had "been sleeping the last 30 years'' as New Tampa sprang up, Seminole Heights spruced up, and competition for homeowners and businesses — new tax revenue — became fierce.

The marketers first surveyed Temple Terrace residents on what they feel are the city's "gems.'' They listed the Temple Terrace Golf & Country Club, the Hillsborough River, the Family Recreation Center, playgrounds, and historic landmarks like the spot where evangelist Billy Graham felt the call to dedicate his life to preaching.

Besides recommending that the city link itself to its highly visible neighbors, marketers advised the city to use social media and create the virtual tour. They designed brochures to put in the hands of Realtors. They suggested that the city put up signs indicating "amazing'' destinations and hoist welcoming banners on street poles. They created a mockup of a print advertisement. They redesigned the city's parks and recreation program catalog, the Recreator.

A festive atmosphere characterized the city's reach-out to USF. City Manager Gerald Seeber donned a Bulls cap. City department heads wore Bulls shirts. The mayor presented Genshaft with a key to the city and a mock street sign denoting "Dr. Judy Genshaft Dr.''

Genshaft could not have been more helpful.

"I know that USF is deeply embedded in what makes your city so very special,'' she said. "Our USF graduates are teaching in your neighborhood schools and providing world-class health care throughout the city. Our architecture students have helped design community landmarks and document the history of our town, Temple Terrace.'' She cited the working relationship between the city and USF's Center for Urban Transportation, its environmental scientists and artists.

"So, in other words, neither of us would have a bright future ahead without one another.''

Philip Morgan can be reached at [email protected] or (813) 226-3435.

Temple Terrace celebrates 'USF Day' in campaign to beckon newcomers 04/02/14 [Last modified: Tuesday, April 8, 2014 9:42am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Lightning edges Red Wings on road

    Lightning Strikes

    DETROIT — The digs were different, the Lightning seeing the masterfully-done new Little Caesar's Arena for the first time.

    Lightning center/Red Wings’ killer Tyler Johnson gets past defenseman Trevor Daley on his way to the first goal of the game.
  2. Armwood pulls away to defeat Plant 27-7, remain undefeated

    Footballpreps

    SEFFNER — First-year Armwood coach Evan Davis pulled out all the stops to get his team psyched for Monday's annual grudge match against Plant.

    Armwood defensive end Malcolm Lamar (97) gets fired up before the start of the game between Plant High School Panthers and the Armwood High School Hawks in Suffer, Fla. on Monday, Oct. 16, 2017.
  3. Clearwater police: Car thief dead after owner fires gun

    Crime

    CLEARWATER — One man is dead after the owner of a car fired shots at the thieves who were stealing it Monday night, police said.

  4. Iraqi forces sweep into Kirkuk, checking Kurdish independence drive

    World

    KIRKUK, Iraq — After weeks of threats and posturing, the Iraqi government began a military assault Monday to curb the independence drive by the nation's Kurdish minority, wresting oil fields and a contested city from separatists pushing to break away from Iraq.

    Iraqi security forces patrol Monday in Tuz Khormato, about 45 miles south of Kirkuk, a disputed city that the government seized in response to last month’s Kurdish vote for independence.
  5. Trump and McConnell strive for unity amid rising tensions

    National

    WASHINGTON — President Donald Trump and Sen. Mitch McConnell, the Republican leader, tried to convey a sense of harmony Monday after months of private feuding that threatened to undermine their party's legislative push in the coming weeks to enact a sweeping tax cut.

    President Donald Trump and Senate Majority Leader Mitch McConnell field questions Monday in the Rose Garden of the White House. “We have been friends for a long time,” Trump said.