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Whoops! Sign misspells Bryan Dairy Road

Using a smartphone app, a couple of sharp-eyed drivers let the county know the new Bryan Dairy Road sign had a problem.

Photo from Pinellas County

Using a smartphone app, a couple of sharp-eyed drivers let the county know the new Bryan Dairy Road sign had a problem.

Back in the 1950s, there was a 100-acre plot in the middle of Pinellas County called Bryan's Dairy Farm. That's what Bryan Dairy Road is named after.

But it wasn't called Bryan's Dariy Farm. So eagle-eyed drivers were quick to notice when a misspelled road sign went up in recent days calling the street BRYAN DARIY ROAD.

The well-traveled thoroughfare runs west of U.S. 19 through Pinellas Park. The sign with the scrambled spelling was attached to a new signal mast arm at the intersection of Bryan Dairy and Starkey roads in unincorporated Pinellas County between Pinellas Park and Largo.

Although procedures are in place to prevent this kind of thing, it happens sometimes, according to traffic engineers.

A couple of motorists spotted the mistake and reported it using the county's SeeClickFix phone app. The app allows residents to file a nonemergency report with a smartphone or via the Internet, reporting anything from potholes to uneven sidewalks to trash-strewn properties.

Judging from the service's website,, one motorist who reported the problem simply messaged, "Should read Bryan Dairy." Another motorist vented: "All the money spent for this project and the county can't spell Dairy correctly. Really?"

Pinellas communications staffers messaged back: "Thank you for filing this report. This is indeed an error which the county's contractor made. They have been notified of this, and will be replacing it shortly."

The misspelled sign has been covered up until a replacement is installed.

Whoops! Sign misspells Bryan Dairy Road 12/17/13 [Last modified: Tuesday, December 17, 2013 9:50pm]
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