Make us your home page
Instagram

Today’s top headlines delivered to you daily.

(View our Privacy Policy)

New ad campaign's goal: update St. Petersburg's image

ST. PETERSBURG — A new ad campaign and website unveiled Tuesday is aimed at getting locals and visitors to embrace a new view of St. Petersburg and realize it's no longer God's waiting room. Radio ads touting "Surprising St. Pete" have started and surprisingstpete.com is online now. Print ads will begin soon.

"We need to rebrand. We are this thriving city with this thriving nightlife," Mayor Bill Foster told a crowd of about 80 people on the front steps of the Museum of Fine Arts. "Don't let anyone lead you to say I don't believe in evolution because when it comes to this downtown we are evolving."

Paradise Advertising designed the campaign, which features vivid pictures of the Salvador Dalí Museum and Parkshore Grill chef Tyson Grant holding a flaming pan. Bold letters tout sailboats, banyan trees, Dalí, Chihuly, go-go dancers and the mystery monkey. The city paid Paradise just under $50,000. The agency donated more than that in time and talent, according to its president, Cedar Hames.

The Convention and Visitors Bureau works on getting visitors from outside the area here, while this campaign will attract them to St. Petersburg once they are here, Hames said. It will also draw Hillsborough and Manatee residents who haven't seen all the museums and changes along Beach Drive, he said.

New ad campaign's goal: update St. Petersburg's image 10/11/11 [Last modified: Tuesday, October 11, 2011 8:56pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. A Time magazine with Trump on the cover hangs in his golf clubs. It's fake

    National

    The framed copy of Time magazine was hung up in at least four of President Trump's golf clubs, from South Florida to Scotland. Filling the entire cover was a photo of Donald Trump.

    A framed copy of Time magazine, dated March 1, 2009, that hangs in at least four of President Donald Trump's golf clubs, from South Florida to Scotland, is fake. There was no March 1, 2009, issue of Time. The real March 2, 2009, issue of Time featured actor Kate Winslet on the cover. But the issue makes no mention of Trump. [Left, Time; right, Angel Valentin for the Washington Post]
  2. Editorial: The human cost of slashing Medicaid

    Editorials

    Senate Majority Leader Mitch McConnell had no choice Tuesday but to postpone voting this week on a bill to repeal the Affordable Care Act that is just as devastating as the version passed by the House. The Congressional Budget Office's estimate that Senate bill would eliminate health care coverage for 22 million …

    Clay Bennett, Chattanooga Times Free Press
  3. Vince Young takes shot at Bucs' Ryan Fitzpatrick

    Blogs

    Former NFL quarterback Vince Young, out of the league since 2011 and complaining about not getting more opportunities to prolong his career, took a shot at new Bucs backup Ryan Fitzpatrick in a story posted at …

    Veteran quarterback Ryan Fitzpatrick, who signed with the Bucs to be Jameis Winston's backup this fall, has played for six other NFL teams in his 12 seasons in the league.
  4. Editorial: Scott's poor choice for CFO

    Editorials

    Gov. Rick Scott didn't reach too deeply into Florida's talent pool in appointing his friend Jimmy Patronis to fill a vacancy as the state's new chief financial officer. This is an exceptionally weak choice for a Cabinet post that requires a sophisticated understanding of banking and other financial services, and it …