Make us your home page

Today’s top headlines delivered to you daily.

(View our Privacy Policy)

New ad campaign's goal: update St. Petersburg's image

ST. PETERSBURG — A new ad campaign and website unveiled Tuesday is aimed at getting locals and visitors to embrace a new view of St. Petersburg and realize it's no longer God's waiting room. Radio ads touting "Surprising St. Pete" have started and is online now. Print ads will begin soon.

"We need to rebrand. We are this thriving city with this thriving nightlife," Mayor Bill Foster told a crowd of about 80 people on the front steps of the Museum of Fine Arts. "Don't let anyone lead you to say I don't believe in evolution because when it comes to this downtown we are evolving."

Paradise Advertising designed the campaign, which features vivid pictures of the Salvador Dalí Museum and Parkshore Grill chef Tyson Grant holding a flaming pan. Bold letters tout sailboats, banyan trees, Dalí, Chihuly, go-go dancers and the mystery monkey. The city paid Paradise just under $50,000. The agency donated more than that in time and talent, according to its president, Cedar Hames.

The Convention and Visitors Bureau works on getting visitors from outside the area here, while this campaign will attract them to St. Petersburg once they are here, Hames said. It will also draw Hillsborough and Manatee residents who haven't seen all the museums and changes along Beach Drive, he said.

New ad campaign's goal: update St. Petersburg's image 10/11/11 [Last modified: Tuesday, October 11, 2011 8:56pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Five recipe ideas for cooking with sparkling wine


    With high school and college graduation season upon us, you might find yourself stocking up on sparkling wine (if you don't normally). Though the obvious choice is to drink it all, you may find yourself with leftovers after all the parties are over. These five recipe ideas will use up that grad-friendly bubbly so …

    Sparkling Wine Risotto takes risotto up a notch.
  2. Florida education news: Budgets, principals, vouchers and more


    VETO TIME? Gov. Rick Scott weighs advice on whether to reject the Legislature's education budget. • Pasco County school officials

  3. UK police arrest man in Manchester bombing, which May called 'a callous terrorist attack'

    Public Safety

    MANCHESTER, England — Greater Manchester Police say they have arrested a 23-year-old man in connection with the apparent suicide bombing at an Ariana Grande concert in the city.

    Emergency services work at Manchester Arena after reports of an explosion at the venue during an Ariana Grande gig in Manchester, England Monday, May 22, 2017. Several people have died following reports of an explosion Monday night at an Ariana Grande concert in northern England, police said. A representative said the singer was not injured.  [Peter Byrne | PA via AP]
  4. Trump condemns 'evil losers' who carried out Manchester concert attack


    BETHLEHEM, West Bank — President Donald Trump condemned the "evil losers" responsible for the deadly attack on concert-goers in England Tuesday and called on leaders in the Middle East in particular to help root out violence.

    President Donald Trump pauses as he makes a statement on the terrorist attack in Manchester, after a meeting with Palestinian President Mahmoud Abbas, Tuesday, May 23, 2017, in the West Bank City of Bethlehem. [Associated Press]