Make us your home page
Instagram

Today’s top headlines delivered to you daily.

(View our Privacy Policy)

Pasco takes flight with new logo and marketing slogan

Pasco County government has a new promotional logo.

Pasco County government has a new promotional logo.

DADE CITY

Pasco takes flight with logo, slogan

"Open spaces. Vibrant places'' is replacing "Room to grow,'' "Bringing opportunities home'' and an assortment of other marketing brands for Pasco County.

Commissioners on Tuesday approved a new logo and marketing slogan to build Pasco's brand name as a place to visit, live and do business. The new logo features a rising sun as the "o'' in Pasco with a sandhill crane taking flight in front of it. Beneath it are the words "Open spaces. Vibrant places'' with "vibrant'' underscored and in italics.

It will replace the traditional county seal — which features the Historic County Courthouse in Dade City — on letterhead, vehicles, signs and the county website.

The idea of the slogan is to tie together a diverse county that features rural land, parks, nature preserves and other unspoiled acres amid an area that also is booming with shops, small towns, quality neighborhoods and plenty of recreation.

"If we don't have a place to sell, it's hard to make a sales pitch," Melanie Kendrick, acting program administrator for the county's Office of Economic Growth, told commissioners.

The sandhill crane is "symbolic of Pasco County as it's taking flight," said Jennifer Lachtara, marketing and communications coordinator for the Pasco Economic Development Council, who designed the logo.

The logo first appeared on the MyPasco smartphone app in May, and the eventual changeover will take up to two years to complete. It will replace and in some instances accompany 20 different logos used by the county.

Only Commissioner Jack Mariano dissented, saying he favored Hernando County's "Adventure Coast" campaign and thought Pasco should similarly take advantage of its expanding recreational opportunities, including SunWest Park, an adventure zip-line park outside Dade City, skydiving and a new ice arena under construction in Wesley Chapel.

C.T. Bowen, Times staff

Pasco takes flight with new logo and marketing slogan 11/18/15 [Last modified: Wednesday, November 18, 2015 3:52pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Motorcycle passenger critically injured in crash on USF campus

    Accidents

    TAMPA — A crash that occurred Thursday night on the University of South Florida Tampa campus sent a motorcycle passenger to the hospital in critical condition.

  2. Forecast: Warm, humid weekend ahead of big cool-down for Tampa Bay

    Weather

    The weekend kicks off warm and dry on Friday across Tampa Bay with mostly sunny skies and temperatures in the upper 80s.

    Tampa Bay's 7 day forecast. [WTSP]
  3. U.S.-backed Syrian force declares victory over Islamic State in Raqqa

    World

    BEIRUT — A U.S.-backed Syrian force declared victory over the Islamic State group in its former "capital" of Raqqa on Friday, declaring the northern Syrian city free of any extremist presence.

    This Thursday, Oct. 19, 2017 frame grab made from drone video shows damaged buildings in Raqqa, Syria two days after Syrian Democratic Forces said that military operations to oust the Islamic State group have ended and that their fighters have taken full control of the city. [Associated Press]
  4. Florida education news: Lawsuits, lawyers, school board pay and more

    Blogs

    IN COURT: A former Hillsborough County school district top administrator sues the School Board and its chief of staff, alleging board member corruption and …

    Hillsborough School Board member Susan Valdes is the subject of several allegations in a former employee's scathing lawsuit.
  5. Clearwater eyes hiring new downtown director within two months

    CLEARWATER — Now that the city director tasked with revitalizing downtown has resigned after his arrest on a battery charge during Oktoberfest, City Manager Bill Horne said the goal is to not leave the position vacant long.

    Clearwater Assistant City Manager  Micah Maxwell will oversee downtown until the city hires a replacement for Seth Taylor.