The Food and Drug Administration will soon have sweeping powers to regulate the making and marketing of tobacco. With that in mind, Times graphics and multimedia director Chris Kozlowski called up a friend, D.J. Stout, a partner at the global design firm Pentagram, which focuses on "identity design, branding, packaging," and asked him to sketch out some new packaging he might suggest if Marlboro were to come calling: "Our marketing advice to cigarette companies in the new heavily regulated era is to fully accept the new aggressive antismoking restrictions and to wallow in the government's apocalyptic health warnings. Don't make excuses or dance around the stepped-up marketing regulations, just transform the whole cigarette pack into a three-dimensional warning label."
News
