WASHINGTON — What if they held a presidential campaign and a think tank broke out? House Budget Committee Chairman Paul Ryan, R-Wis., who is considering running for president, recently offered his thoughts on poverty. Sen. Marco Rubio has been giving regular policy speeches on poverty, college loans and helping the middle class.
Former senator and GOP presidential candidate Rick Santorum of Pennsylvania is promoting a book of policy proposals on education, family and revitalizing American manufacturing. Sen. Rand Paul of Kentucky is offering ideas on criminal justice and will give a big foreign policy speech in the fall. Louisiana Gov. Bobby Jindal has given speeches on health care and education aimed at a national audience. His staff recently sent an email titled "policy leader" that linked to a Time piece about how he is preparing to be the candidate of ideas in 2016.
Who isn't trying to be the ideas candidate in the 2016 campaign? Texas Gov. Rick Perry is working to overcome his 2012 debate aphasia, so he's trying to show some policy chops. Though former Florida Gov. Jeb Bush holds controversial ideas on Common Core education standards and immigration, those close to him say he won't run unless he can promote those ideas with gusto.
It isn't usually this policy-thick in the GOP presidential field. In primaries, there is sometimes one conservative candidate who tries to position himself through the creativity of his proposals, but mostly candidates engage in displays of strength on questions of orthodoxy — how much they want to cut taxes, shrink regulation and lock up the borders.
Now the Republican candidates are not only seeking to distinguish themselves from each other with the quality and originality of their ideas, but they are making the case that unless the party promotes new ideas, it will not prevail.
The class of candidates for 2016 has the potential to be the most robust in almost 40 years — perhaps in modern Republican history. It depends on who decides to run, of course, but six governors and four senators are thinking seriously about it.
If you were an excitable type, you could get your hopes up that the high caliber of the candidates might connect with the energetic issues debate taking place in the conservative movement and spur an actual competition of ideas.
The challenge for conservative policy fans is how to promote ideas in Washington these days. Groundbreaking notions must get through the congressional permafrost of self-preservation, risk aversion, polarization and limited attention.
The presidential competition offers the best venue for idea promotion. The contest will get a lot of media coverage and voter attention, and candidates have political incentives to focus on policy. If you are a senator, talking about ideas helps elide the fact that you have no experience implementing them. For governors, speeches about national policy challenges make you look less parochial.
The question is whether ideas can actually survive once the race is joined in earnest. The 2012 GOP primary was a purity test. At one debate, no candidate would consider a budget proposal whereby $10 in savings was traded for a dollar in tax increases. Mitt Romney kept a pillow over his Massachusetts health care reform, his signature achievement as governor, for fear of raising unfavorable comparisons to Obamacare.
Those forces could take hold again; indeed, they likely will. Conservatives who participate in primaries want to know where candidates stand on the bread-and-butter issues. That means candidates are going to seek out differences with their opponents where they can achieve the most politically.
Fancy theories are nice, but voters take their cues based on what they know. Paul can endure silence from his audience at the Iowa GOP convention in the spring of 2014 when he challenges them about the GOP's attitude toward convicted criminals, but in the fall of 2015 every incentive will be to keep the focus on the red meat. The debates will encourage the same. Networks will seek out conflict, which is likely to be on the familiar grounds of immigration, spending, taxes and Obama is awful.
All the incentives are for candidates to give speeches now, when the stakes are low. As a political matter, simply gaining the patina of being an "ideas candidate" might be enough to win over voters who like the idea of an ideas candidate but don't really want to wrestle with complex policy. When the primaries heat up, you can coast on your "ideas" while stumping in the traditional grooves.
John Dickerson is Slate's chief political correspondent and author of "On Her Trail." © 2014 Slate