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Pinellas

This is the cover of Gulf to Bay Magazine, a glossy magazine promoting Pinellas County tourism. This is the third year that Visit St. Pete/Clearwater, the Pinellas tourism agency, has put out the magazine. The agency contracted the Tampa Bay Times to produce the product, and this year tourism officials expect to distribute 600,000 copies. On Sunday, 300,000 copies will be tucked inside copies of The New York Times going out to key demographics in targeted zip codes in the Midwest and Northeast. The rest will go out to the Tampa Bay, Orlando, Sarasota and Atlanta regions this summer.

In a digital world, Pinellas tourism prints its own magazine

CLEARWATER — Pinellas County uses all the ephemeral tools of modern marketing — targeted Web ads, social media, viral content — to attract tourists. Just weeks ago, the county paid for snowmen bearing snarky signs to appear in Chicago and New York. The online #WinterBlows campaign was a bid to reach 20-somethings t …

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