This week, Buccaneers head coach Lovie Smith, Hillsborough schools superintendent Mary Ellen Elia and Tampa Bay Lightning owner Jeff Vinik all dumped buckets of ice and water over their heads for charity. Known as the Ice Bucket Challenge, the viral fundraiser has monopolized social media and in the process raised more than 50 million dollars for the ALS Foundation, a nonprofit that funds research for treatments and a cure for amyotrophic lateral sclerosis, commonly known as Lou Gehrig's disease.
Challenged by U.S. Rep. Kathy Castor and others, Tampa Mayor Bob Buckhorn took his turn Friday, upping the ante by using a 65-gallon bucket at the splash pad of the newly opened Water Works Park. A parks and recreation employee added ice to the bucket, which was poured over the mayor's head just after 8 a.m. at the park located just north of downtown along the Hillsborough River.
Mayor Buckhorn then extended the challenge to Fox 13 anchor Kelly Ring, Tampa Bay Rays Manager Joe Maddon and Rays third baseman Evan Longoria.