Make us your home page

Today’s top headlines delivered to you daily.

(View our Privacy Policy)

Presidential campaign music: a brief history

Democratic presidential candidate Sen. Bernie Sanders hugs a member of the audience after speaking at a county meeting at U.M.B.A. Hall in Pottawattamie, Iowa, on Tuesday, Jan. 19, 2016. (AP Photo/Andrew Harnik)

Democratic presidential candidate Sen. Bernie Sanders hugs a member of the audience after speaking at a county meeting at U.M.B.A. Hall in Pottawattamie, Iowa, on Tuesday, Jan. 19, 2016. (AP Photo/Andrew Harnik)

Bernie Sanders' campaign released a new ad in the waning days before the Iowa caucuses using Simon & Garfunkel's anthem America as its soundtrack. The ad has no narration, just video of regular folks working on farms, talking around the dinner table and interacting with the presidential candidate as the song plays and its signature lyrics "They've all come to look for America" appear.

Candidates have gone to the musical well for decades to connect with voters. Some pairings have become part of our political lore. Some have led to cease and desist orders.

Here, a sampling of the musical history of presidential campaigns.

Tippecanoe and ... something, something, something

Stretch your memory back to middle school social studies, and the term Tippecanoe and Tyler Too is probably rattling around in there.

That was the name of a campaign song from 1840, promoting Whig party candidates William Henry Harrison and John Tyler. The song, with its 12, yes 12, verses, was a sensation in its day and gained new life when They Might Be Giants recorded an alternative rock version for the 2004 compilation album, Future Soundtrack for America.

Politics goes rock 'n roll

When baby boomers heard Fleetwood Mac's Don't Stop (Thinking about Tomorrow), they swooned. Bill Clinton's 1992 campaign was the first to feature rock music at its center. Doing so set him apart as a youthful, energetic and iconoclastic alternative to the grandfatherly President George Bush, who came of age listening to the Andrews Sisters, though he went with Woody Guthrie's This Land Is Your Land.

That catchy 'plan of action' tune

Before the 1990s, campaigns didn't always use popular songs to spread their messages. They wrote their own and set them to familiar melodies. They were as hokey as you might expect.

Jimmy Carter's 1976 campaign song was called Why Not the Best?

A lyrical snippet:

His name was Jimmy Carter, and he was running for president.

Laid out a plan of action, and it made a lot of sense.

Ronald Reagan, four years later, used a jingle about his roots in the Golden State.

California, here we come, back where Reagan started from.

Our Ronnie, he can do it, he's got the knack.

He's strong and he's steady. Good times will be coming back.

Don't cross the Boss

In a 1984 campaign speech, Reagan praised Bruce Springsteen's Born in the USA (apparently without reading the lyrics), saying "America's future rests in a thousand dreams inside our hearts. It rests in the message of hope in the songs of a man so many young Americans admire: New Jersey's own Bruce Springsteen. And helping you make those dreams come true is what this job of mine is all about."

Springsteen, whose politics lean liberal, was having none of it. And he had to fight this battle again, with Bob Dole and Pat Buchanan in later campaigns.

Cease and desist, circa 2015

The artist-politician tangle this campaign cycle (so far) pitted Republican frontrunner Donald Trump against rocker Neil Young.

The Donald used Young's rousing classic Rockin' in the Free World at his campaign announcement in July, to which Young responded with a statement declaring his support for ... Bernie Sanders.

Presidential campaign music: a brief history 01/22/16 [Last modified: Friday, January 22, 2016 1:17pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. 'Empire' star Grace Byers keynotes USF Women in Leadership & Philanthropy luncheon

    Human Interest


    TAMPA — The first University of South Florida graduate to address the USF's Women in Leadership & Philanthropy supporters, Grace Gealey Byers, class of 2006, centered her speech on her first name, turning it into a verb to share life lessons.

    Grace Byers, University of South Florida Class of 2006, stars on the Fox television show Empire. She delivered the keynote at the USF Women in Leadership and Philanthropy luncheon Friday. Photo by Amy Scherzer
  2. Southeast Seminole Heights holds candlelight vigil for victims' families and each other


    TAMPA — They came together in solidarity in Southeast Seminole Heights, to sustain three families in their grief and to confront fear, at a candlelight vigil held Sunday night in the central Tampa neighborhood.

    A peaceful march that began on east New Orleans Avenue was held during the candlelight vigil for the three victims who were killed in the recent shootings in the Seminole Heights neighborhood in Tampa on Sunday, October 22, 2017.
  3. It's not just Puerto Rico: FEMA bogs down in Florida, Texas too

    HOUSTON — Outside Rachel Roberts' house, a skeleton sits on a chair next to the driveway, a skeleton child on its lap, an empty cup in its hand and a sign at its feet that reads "Waiting on FEMA."

    Ernestino Leon sits among the debris removed from his family’s flood-damaged Bonita Springs home on Oct. 11. He has waited five weeks for FEMA to provide $10,000 to repair the home.
  4. McConnell says he's awaiting Trump guidance on health care

    STERLING, Va. — Senate Majority Leader Mitch McConnell said Sunday he's willing to bring bipartisan health care legislation to the floor if President Donald Trump makes clear he supports it.

    Senate Majority Leader Mitch McConnell says he’s “not certain yet” on what Trump wants.
  5. Tampa's Lance McCullers shows killer instinct in pitching Astros to World Series


    HOUSTON — It felt like the beginning on Saturday night at Minute Maid Park, the arrival of a new force on the World Series stage. The Astros are back, for the first time in a dozen years, and they want to stay a while.

    Houston Astros starting pitcher Lance McCullers (43) throwing in the fifth inning of the game between the Houston Astros and the Tampa Bay Rays in Tropicana Field in St. Petersburg, Fla. on Sunday, July 12, 2015.