A 68-year-old skydiver died Friday afternoon after his parachute malfunctioned. Paul C. Luter III landed near Airport Road and South Avenue shortly after 1 p.m. Capt. Robert McKinney with the Zephyrhills Police Department said Luter "experienced a problem with his parachute" during a jump from Skydive City. It appears the main parachute began spinning after it opened, Skydive City general manager David T.K. Hayes said. "He was either unconscious or perhaps incapacitated in some way we expect, but do not know for sure," Hayes said. When Luter cut away from his main parachute at approximately 300 feet, Hayes said, "there was not enough altitude for the reserve parachute to deploy in time." It appears Luter died instantly. According to reports, Luter lived out of state but was an experienced skydiver. Skydive City, at 4241 Sky Dive Lane, is a business in Zephyrhills for skydive enthusiasts.