Make us your home page
Instagram

Today’s top headlines delivered to you daily.

(View our Privacy Policy)

Retired deputy will sell 'mama's' salsa

 Javi Nava recently learned his homemade salsa would be in 156 Winn-Dixie stores as part of a program called Winn-Local where he emerged from a field of 60 entrepreneurs who pitched their ideas to Florida?€š€™s third-largest grocer.

Courtesy of Javi Nava

Javi Nava recently learned his homemade salsa would be in 156 Winn-Dixie stores as part of a program called Winn-Local where he emerged from a field of 60 entrepreneurs who pitched their ideas to Florida?€š€™s third-largest grocer.

The enticing aromas of his mother's authentic Mexican cooking still resonated for Javi Nava.

The Brandon resident lived in Arkansas as a youth after leaving his native Guadalajara, Mexico, and he recalls waiting for Lupe — now 88 and still cooking — to finish dishes such as enchiladas and refried beans and rice, which she almost always paired with homemade salsa.

"I remember the smells," said Nava, who moved to Florida in 1977 and spent 22 years with the Hillsborough County Sheriff's Office where he was a deputy working in corrections.

In 2009, Nava decided to make some salsa at the urging of his co-workers. A year later Javi's Authentic Salsa was popping up in most farmers' markets across Hillsborough County and four Whole Foods stores.

He recently learned his recipe would be in 156 Winn-Dixie stores as part of a program that began in 2014 called Winn-Local.

Nava emerged from a field of 60 entrepreneurs who pitched their ideas to Florida's third-largest grocer.

"The odds were against me this whole time," said Nava, who remembers his long path to citizenship and joining the HCSO. "The odds were always against me coming from Mexico."

Since retiring from the HCSO in 2013, Nava has grown his salsa business more than 100 percent, taking it from his kitchen to an FDA approved facility.

Nava said he has plans to make the product kosher and organic certified in the future. Javi's Authentic Salsa, which unlike other brands includes oregano — a nod to his mother's unique ingredients — is available in mild, medium, hot, and super caliente. Visit Javi authenticsalsa.com for more information.

SHARE YOUR NEWS: If you have an item for Everybody's Business, contact Arielle Waldman at [email protected]

Retired deputy will sell 'mama's' salsa 12/02/15 [Last modified: Wednesday, December 2, 2015 5:18pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Four-time Iditarod champ implicated in dog doping case, pulls out of 2018 race

    Sports

    A doping scandal has rocked yet another sport — this time, the competition that calls itself the "Last Great Race on Earth" — the Iditarod Trail Sled Dog Race.

    Dallas Seavey poses with his lead dogs Reef, left, and Tide after finishing the Iditarod Trail Sled Dog Race in Nome, Alaska, in March 2016. Four-time Iditarod champion Dallas Seavey denies he administered banned drugs to his dogs in this year's race, and has withdrawn from the 2018 race in protest. The Iditarod Trail Committee on Monday, Oct. 23, 2017, identified Seavey as the musher who had four dogs test positive for a banned opioid pain reliever after finishing the race last March in Nome. [Associated Press]
  2. Kriseman calls on national Democrats in final push for St. Pete mayor's race

    Blogs

    Days before the Aug. 29 mayoral primary, Mayor Rick Kriseman snagged a rarely-given endorsement from former president Barack Obama, backing that may have helped push the mayor to a narrow victory over Rick Baker.

  3. Police: Clearwater man attempted to rob Largo Speedway with knife

    Crime

    LARGO — A Clearwater man is facing multiple charges after police say he tried to rob a Speedway store with a knife early Tuesday morning.

    Geoffrey Davis, 31, faces a charge of armed robbery after Largo police said he attempted to steal items from a Speedway at 2698 Roosevelt Blvd. [Pinellas County Sheriff's Office]
  4. From the food editor: Shout out to my husband, the world's least picky eater, with this bowl of pappardelle

    Cooking

    Oh, hello, end of October. When the heck did you get here?

    Pappardelle with Cream Sauce and Mint. Photo by Michelle Stark, Times food editor.
  5. Bucs: Quick and easy fixes for what ails Tampa Bay?

    Bucs

    The Bucs are 2-4 and have lost five straight road games, so there's plenty to fix. What's the quickest and easiest fix for coach Dirk Koetter and Tampa Bay? The Times' Bucs coverage team weighs in:

    PLAY A COMPLETE GAME

    Bucs head coach Dirk Koetter, seen during the first half, had a heck of a day calling plays, Tom Jones writes. [LOREN ELLIOTT   |   Times]