Make us your home page

Today’s top headlines delivered to you daily.

(View our Privacy Policy)

Microsoft hopes you'll soon Bing instead of Google

Bing me. Bing it. It's time to Bing and decide. Prepare yourself as Microsoft wages its all-out advertising assault on Web-surfing lingo.

Last week, the software giant launched its new online search engine, Bing. It's spending an estimated $80 million to $100 million on a campaign to shape as a "decision engine" for consumers.

What will you find there?

Bing focuses on four experiences: making a purchase, planning a trip, researching a health condition and finding a local business.

Like Google, Bing also provides tools to search videos, images, news and maps updated with real-time traffic info.

Bing enters a search engine landscape dominated by Google, which holds more than 81 percent of the global market, according to statistics by Market Share. Yahoo, in second, garners a little more than 9 percent.

Will Bing's consumer focus win people over?

Dewey Davis-Thompson, who owns Internet Adept Inc., a St. Petersburg Web design service, said he hasn't seen anything beyond Bing's glossy interface to capture his attention.

"They may catch up with Google, but I don't know about surpassing it," he said. "Google is a word like Coke — like Kleenex or Trojan.

"People don't use a search engine. They Google."

Will they also Bing?

Things you can Bing

• Bing Shopping gives consumers user reviews with their product searches and offers cash back for some purchases.

• Bing Travel allows users to search for plane tickets and hotel rooms, and check flight statuses.

• Bing Health finds how-to's and quick definitions from credible sources.

• Bing Local helps users find restaurants and other services with maps and reviews.

Visit and tell us what you think at or on Twitter at

Microsoft hopes you'll soon Bing instead of Google 06/09/09 [Last modified: Wednesday, June 10, 2009 9:38am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Hernando County Commission rejects plan for waste-to-energy plant

    Local Government

    BROOKSVILLE — After several years of discussion, many hours of staff time trying to negotiate a contract and questions about viability, the Hernando County Commission this week voted unanimously to turn down a contract with Freedom Energy Hernando LLC and abandoned the idea of having the county spearhead a …

     Commissioner John Allocco made the motion to deny the contract to Freedom Energy.
  2. Lack of parking for boat trailers causing turmoil along Port Richey waterfront

    Local Government

    PORT RICHEY — As Memorial Day and the summer boating season approach, the city of Port Richey finds itself in turmoil over parking along the city's waterfront.

    Gill Dawg restaurant owner Erik Suojanen, standing on property he owns across from his business, discusses a notice of violation he received from the city for allowing parking there without a submitting a site plan to the city.
 [Photo by Robert Napper]
  3. Tampa court hearing rescheduled for accused neo-Nazi jihadist killer


    TAMPA — Attorneys for Devon Arthurs, the alleged former neo-Nazi turned jihadist accused of shooting to death his two roommates, have asked to reschedule a court hearing that had been set for Wednesday morning.

  4. Parent of struggling DeVry University is changing its name to Adtalem


    Associated Press

    DOWNERS GROVE, Ill. — The company that owns one of the nation's largest for-profit college chains is changing its name.

    This 2009 photo shows the entrance to the DeVry University in Miramar, Fla. DeVry Education Group, which owns DeVry University, announced Wednesday that it will now be called Adtalem Global Education. 
[Associated Press file photo]

  5. NATO rolls out the red carpet, buffs its image for Trump


    BRUSSELS — NATO is not only rolling out the red carpet for U.S. President Donald Trump in Brussels Thursday, the military alliance — which Trump once declared obsolete — has been busy repackaging its image and is ready to unveil a new headquarters worth more than 1 billion euros.

    U.S. President Donald Trump and his wife Melania arrive at Fiumicino's Leonardo Da Vinci International airport, near Rome, Tuesday, May 23, 2017. Trump is in Italy for a two day visit, including a meeting with Pope Francis at the Vatican, ahead of his participation in a NATO summit in Brussels on Thursday. [Associated Press]