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Microsoft hopes you'll soon Bing instead of Google

Bing me. Bing it. It's time to Bing and decide. Prepare yourself as Microsoft wages its all-out advertising assault on Web-surfing lingo.

Last week, the software giant launched its new online search engine, Bing. It's spending an estimated $80 million to $100 million on a campaign to shape as a "decision engine" for consumers.

What will you find there?

Bing focuses on four experiences: making a purchase, planning a trip, researching a health condition and finding a local business.

Like Google, Bing also provides tools to search videos, images, news and maps updated with real-time traffic info.

Bing enters a search engine landscape dominated by Google, which holds more than 81 percent of the global market, according to statistics by Market Share. Yahoo, in second, garners a little more than 9 percent.

Will Bing's consumer focus win people over?

Dewey Davis-Thompson, who owns Internet Adept Inc., a St. Petersburg Web design service, said he hasn't seen anything beyond Bing's glossy interface to capture his attention.

"They may catch up with Google, but I don't know about surpassing it," he said. "Google is a word like Coke — like Kleenex or Trojan.

"People don't use a search engine. They Google."

Will they also Bing?

Things you can Bing

• Bing Shopping gives consumers user reviews with their product searches and offers cash back for some purchases.

• Bing Travel allows users to search for plane tickets and hotel rooms, and check flight statuses.

• Bing Health finds how-to's and quick definitions from credible sources.

• Bing Local helps users find restaurants and other services with maps and reviews.

Visit and tell us what you think at or on Twitter at

Microsoft hopes you'll soon Bing instead of Google 06/09/09 [Last modified: Wednesday, June 10, 2009 9:38am]
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