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Verizon to Bright House: Quit telling tales in ads

Archrivals Bright House Networks and Verizon are squabbling again over their cable advertising war.

On Wednesday, Verizon's attorney dispatched a stern letter to Bright House saying the company is once again using promotional materials that make false and deceptive statements about Verizon's products and pricing. Verizon wants Bright House to correct the information by May 14.

The missive refers to a page on Bright House's Web site titled "Bright House Networks — The Truth," which compares the two companies' "triple play" offerings, which bundle phone, Internet and TV service together.

Verizon said Bright House is misleading customers about the terms and pricing of its plans. Among other challenged statements, the ad claims that Verizon requires a one- or two-year service contract, and charges early-termination fees for its triple play offering. Verizon said in its letter that it offers a month-to-month Triple Freedom bundle with no term commitment or associated early-termination fee.

Bright House spokesman Joe Durkin said he hadn't seen the complaint but defended the information as accurate "to the extent" his company could review Verizon's literature. "But who knows?" Durkin said. "They are not clear themselves with their pricing to customers, so we will review the complaint to see if it has any validity."

Verizon to Bright House: Quit telling tales in ads 04/30/08 [Last modified: Monday, May 5, 2008 2:55pm]
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