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St. Pete Beach brothers survive visit to 'Shark Tank'

Brothers get investor on Shark Tank show

ST. PETE BEACH — Four brothers with an organic skin care company swam with the sharks and came out on top. Nardo's Naturals appeared on the ABC reality show Shark Tank last week and secured an investment from Barbara Corcoran, a Shark Tank judge with a $5 billion real estate business.

On the show that was taped months ago but aired March 9, she struck a deal to invest $75,000 for a 50 percent stake in the company the Mastronardo brothers started in their St. Pete Beach kitchen. They renegotiated the deal last week and now she has a smaller stake in the company, said Danny Mastronardo, who declined to give more specifics.

"She really sees the brothers as a brand. She thinks this can go beyond skin care," he said. "We're pleased to have a helping hand and thrilled to have her tied into our business with the power and credibility she's built."

The night Shark Tank aired, Nardo's Naturals received five times the number of online and phone orders than on any other day to date.

Katherine Snow Smith, Times Staff Writer

St. Pete Beach brothers survive visit to 'Shark Tank' 03/17/12 [Last modified: Saturday, March 17, 2012 4:31am]
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