Wednesday, May 23, 2018
News Roundup

St. Pete's Sundial to get a Marilyn Monroe spa

ST. PETERSBURG — Marilyn Monroe is coming back to St. Pete.

This time she won't be here for spring training with Joe DiMaggio, but she will arrive in the form of a high end spa that carries her name.

And guess where the blond bombshell is setting up camp? Sundial.

The Marilyn Monroe Spa is the first confirmed new tenant for the long awaited retail plaza formerly known as Baywalk in downtown St. Petersburg.

The Orlando-based company with the rights to the icon's name and likeness already has spas in Maui, Miami, New York, Orlando and Monterey, Calif.

Not only does the spa feature arguably the world's most recognized beauty, but it also has big-time business expertise behind it. The spa chain's chairman is Al Weiss, a 39-year Disney veteran who rose to become the company's president of worldwide operations for parks and resorts. He retired in 2011.

The company's president is Niki Bryan, a veteran in the spa industry with who has worked with Ritz-Carlton and Walt Disney World.

"This is a home run tenant," said Sundial owner Bill Edwards. "It's going to be just awesome." The spa, which Edwards said will be a Marilyn Monroe Glamour Room, will be on Sundial's first floor.

According to the spa's website, a "glamour room" has added services such as makeup and hair styling along with nail care.

A Marilyn Monroe Spa in Orlando features giant photos of the actress in different poses and shelves displaying some of her sayings, such as, "It's better to be absolutely ridiculous than absolutely boring." Facts about the vulnerable superstar who died of a drug overdose at age 36 flash on TVs.

Neither Weiss nor Bryan could be reached for comment.

The company's website shows plenty of allusions to Marilyn and moderately priced services at its Miami store. A manicure is $35. A pedicure is $45. Hair styling ranging form the "voluptuous icon" to the "Norma Jean natural" costs $40. Makeup sells for $11 to $32 an item.

Even men can be pampered. The "wingtip relief" foot and leg scrub with moisturizing treatment costs $30.

But there has actually been more buzz around town about a woman named Ruth, not Marilyn, coming to Sundial. Ruth's Chris Steak House is believed to be one of the high end restaurants to anchor the project.

"Your call about opening a St. Pete store is no surprise. I don't believe they had signed the lease yet but I could be mistaken," said Yadira Navarro, a manager at the Ruth's Chris restaurant at 1700 N West Shore Blvd. in Tampa.

Edwards declined to comment on Ruth's Chris signing on at Sundial.

"I don't want to steal anybody's thunder. When they want to announce then we'll announce," he said. "I think we are probably close to being totally open with everybody in July. I can assure you it's really going to be an amazing shopping center."

Times researcher Natalie Watson contributed to this report.

Comments
Pilot-hungry airlines are raiding flight schools - creating a shortage of instructors to train the next generation

Pilot-hungry airlines are raiding flight schools - creating a shortage of instructors to train the next generation

Airlines’ insatiable demand for pilots threatens to sabotage flight schools’ ability to train new ones. Carriers are raising wages and hoarding every available pilot - including the instructors schools rely on to teach incoming students.The very pilo...
Updated: 1 hour ago
Philip Roth, towering novelist who explored lust, Jewish life and America, dies at 85

Philip Roth, towering novelist who explored lust, Jewish life and America, dies at 85

Philip Roth, whose sexually scandalous comic novel "Portnoy’s Complaint" brought him literary celebrity after its publication in 1969 and who was eventually hailed as one of America’s greatest living authors for the blunt force and controlled fury of...
Updated: 1 hour ago
A 30-year-old demanded notice for eviction from his parents’ house. ‘Outrageous,’ a judge said.

A 30-year-old demanded notice for eviction from his parents’ house. ‘Outrageous,’ a judge said.

Michael Rotondo refuses to move out of his parents’ house.So much so that the 30-year-old argued for a half-hour with a judge in Upstate New York on Tuesday, saying that while he knew his parents wanted him out of their split-level ranch, he was enti...
Updated: 1 hour ago
Rays morning after: Faria frustrated after latest letdown

Rays morning after: Faria frustrated after latest letdown

Whatever pain RHP Jake Faria was feeling as a result of the oblique muscle on the left side he strained throwing a fourth-inning slider to Boston's Hanley Ramirez couldn't compare to the hurt in his heart.Forced to leave Tuesday's game and likely hea...
Updated: 1 hour ago
All those city services that fuel Lightning fever? Team, not taxpayers, foot the bill

All those city services that fuel Lightning fever? Team, not taxpayers, foot the bill

TAMPA — All those public watch parties during the Tampa Bay Lightning’s postseason run? And how about the rally at Joe Chillura Courthouse Square Park with the big white Lightning logo spray-painted on the grass? You need police to prote...
Updated: 1 hour ago
Words of wisdom from Class of 2018 on how school shootings have transformed them

Words of wisdom from Class of 2018 on how school shootings have transformed them

TAMPA — The pain of the Parkland shootings Feb. 14 was fresh on the minds of Hillsborough County’s graduating seniors when about 300 of them received an assignment. Write a 250-word essay on how decades of school shootings have touched y...
Updated: 2 hours ago
Forecast: Relative calm before Invest 90L threatens to deluge Tampa Bay this weekend

Forecast: Relative calm before Invest 90L threatens to deluge Tampa Bay this weekend

ST. PETERSBURG — While rain chances will decrease over the next two days, it is only a relative calm before a broad low pressure system moves into the Gulf of Mexico, producing strong storms across an already drenched Tampa Bay for Memorial Day weeke...
Updated: 2 hours ago
Now that we’ve got Gators-Bulls, what about the Willie Bowl?

Now that we’ve got Gators-Bulls, what about the Willie Bowl?

Now that USF has added another proverbial prime cut (Florida) to its non-conference football slate, one can only ponder how much beefier it can get.We know you've tossed around a few tantalizing matchups in your head, and truth be told, so have we.Re...
Updated: 2 hours ago
Winston: Bucs’ Ryan Jensen ‘one of the toughest, meanest, baddest centers’

Winston: Bucs’ Ryan Jensen ‘one of the toughest, meanest, baddest centers’

It's hard to miss new Bucs center Ryan Jensen at OTA workouts this week, with his long red hair visible from across the field even when he's wearing a helmet."Any recommendations for anti frizz shampoo and conditioner?" Jensen wrote on Twitter with a...
Updated: 2 hours ago
Woman, 87, killed in collision while driving wrong way near Brooksville, FHP says

Woman, 87, killed in collision while driving wrong way near Brooksville, FHP says

BROOKSVILLE— An 87-year-old motorist died Tuesday night after she collided with a pickup truck while driving on the wrong side of the road, according to the Florida Highway Patrol.The crash occurred about 8:50 p.m. as Patricia Green Marlette of Brook...
Updated: 3 hours ago