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Why is the Times changing its name? What does it mean?

Q. Why did the Times make this change?

A. Tampa Bay Times is a name that better reflects the newspaper we have become and the region we serve. We have been Tampa Bay's Favorite Newspaper for several years. We expect that advertisers, readers and subscribers, who might not have been inclined to consider the "St. Petersburg" Times their newspaper, will take a fresh look.

Q: Is the new name only for newspapers you distribute in Hillsborough County?

A. No, the Tampa Bay Times is the new name of our daily newspaper everywhere.

Q. Has the Times ever changed its name before?

A. Yes, the original name of the paper was the West Hillsborough Times when it was founded in 1884. A few years later, a new owner moved the paper to St. Petersburg and tried several names, including the Times, the Once A Week and the St. Petersburg Times. By 1898, the newspaper's name officially changed to the St. Petersburg Times.

Q. What happened to the "St. Petersburg Times" name?

A. The name remains ours, and the Pinellas neighborhood sections will be renamed St. Pete Times.

Q. What's the impact on tbt*?

A. With the exception of a slight update to the logo, there has been no noticeable impact on tbt*, our popular free daily paper read by young professionals throughout Tampa Bay.

Q. Has there been an impact on

A. The Times website,, will have a stronger branding connection to the newspaper. Our URL remains, but we now use our new Tampa Bay Times name as the prominent brand on the site.

Q. Has the newspaper been purchased?

A. No, we are still independently owned as we have been since our inception in 1884.

Q. Will the product or service change as a result of this name change?

A. No, the name change does not affect our current products and services.

Q. In terms of geography, how is Tampa Bay defined?

A. We define Tampa Bay as Pinellas, Hillsborough, Pasco and Hernando counties. We also will continue to serve readers and advertisers in Citrus and Manatee counties.

Q. Will the name change impact the price of the paper?

A. No.

Q. Who do I contact for advertising-related questions?

A. For classified advertising, call 1-877-321-7355. For display advertising, call 727-893-8725.

Q. I live in Pinellas County. Will I see less local news?

A. You can expect the same extensive coverage of Pinellas County.

Q. I live in Hillsborough County. Will I see more local news?

A. You can expect the same extensive local coverage. We recently added Sunday publication of our three Hillsborough sections — City Times, North of Tampa and Brandon & South Shore Times.

Q. Will your headquarters stay in St. Petersburg?

A. Yes, our headquarters remain at 490 First Ave. S, St. Petersburg, FL.

Q. What about the St. Pete Times Forum?

A. The name of the St. Pete Times Forum has been changed to reflect the new name – Tampa Bay Times Forum.

Q. Where do I send my feedback?

A. We'd love to hear from you. Email us your feedback, at

Why is the Times changing its name? What does it mean? 11/01/11 [Last modified: Saturday, December 31, 2011 8:34pm]
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