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Column: Keeping up with Joneses, off a cliff

As income inequality in the United States has soared and median wages have flatlined since 1980, economists have spent a lot of time debating the top 1 percent.

But what have those increasingly hefty incomes at the very top meant for the lives of everyone else? A big, newly revised paper by the University of Chicago's Marianne Bertrand and Adair Morse finds that there is a connection, but not a happy one: The gains of the rich have come alongside losses for the middle class.

As the wealthy have gotten wealthier, the economists find, that's created an economic arms race in which the middle class has been spending beyond their means in order to keep up. The authors call this "trickle-down consumption." The result? Americans are saving less, bankruptcies are becoming more common, and politicians are pushing for policies to make it easier to take on debt.

Bertrand and Morse have put together a detailed empirical case that "trickle-down consumption" really is occurring in cities and counties around the United States — and that it's responsible for roughly one-fourth of the decline in household savings rates since the early 1980s.

"Middle income households would have saved between 2.6 and 3.2 percent more by the mid 2000s had incomes at the top grown at the same rate as median income," they conclude.

But how does trickle-down consumption actually work? One way is through housing. In cities like New York, the wealthiest are competing for the most valuable apartments and bidding up prices — which has broader ripple effects. What's more, as those at the top buy bigger and bigger houses, those below them have moved to buy up bigger houses too.

That's just part of the story, though. In areas where incomes of the top 10 percent are growing, Bertrand and Morse found, the supply of businesses and services that cater to the well-off also increase. Swankier bars replace cheaper bars. Expensive restaurants replace cheap restaurants. Whole Foods nudges out the local grocery store. And less-well-off residents end up spending more at these places.

There also seems to be a "keeping up with the Joneses" effect. As wealthier Americans spend more on things like expensive preschools or fitness clubs or even fashion, their middle-income neighbors start spending more on these goods too — without cutting back elsewhere.

On its face, that doesn't sound so terrible. But "trickle-down consumption" can have less happy side effects too. In an earlier paper, Cornell economist Robert H. Frank, Adam Seth Levine and Oege Dijk found that "expenditure cascades" tend to lead to more bankruptcies, higher divorce rates and longer commutes. Keeping up with the Joneses takes a toll.

Bertrand and Morse assemble their own evidence on this. Middle-class households that are exposed to growing inequality, they find, appear to report more signs of financial distress. And, at the state level, higher inequality seems to be predictive of personal bankruptcy filings.

There are also signs — albeit tentative — that growing inequality at the top end is affecting politics in unexpected ways. The two economists find that members of Congress in districts with higher levels of income inequality were more likely to vote for a 1992 bill that greatly expanded credit for housing. That was true even after controlling for ideology.

In an interview, Bertrand said it was still unclear why this is. One possibility is that in areas with high top-end inequality, politicians are more likely to favor policies that allow middle-class Americans to borrow more so that they can keep up. Another possibility, though, is that high inequality at the top is driven by a growing financial sector — and so politicians are more willing to loosen credit to placate the banks.

Either way, this dynamic can be harmful to economic growth over the long run, as a 2011 report from the International Monetary Fund found. When inequality runs rampant, the IMF argued, people on the lower end tend to borrow more to keep afloat. That excess debt, in turn, increases the risk of a major financial crisis. This new paper adds a bit more detail on how these situations can develop.

For her part, Bertrand argues that the effects of inequality on the political system could use more research. "Academics spend a lot of time looking at the causes of rising income inequality," she says. "But surprisingly, there's much less work on the consequences."

Brad Plumer focuses on energy and environmental issues for the Washington Post.

© 2013 Washington Post

Read the economics paper "Trickle-down Consumption" in full at


Column: Keeping up with Joneses, off a cliff 03/28/13 [Last modified: Thursday, March 28, 2013 4:27pm]
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