Coming soon, a name that fits the Times | Nov. 1
Adapting to the changing times
In an effort to keep up with the times, the St. Petersburg Times will be ringing in the New Year with a new name: Tampa Bay Times. Today's world is all about reinventing ourselves. And it is especially true during these tough economic times that we should re-evaluate ways of becoming more appealing and profitable. That is exactly what chairman and CEO Paul Tash and the rest of the Times' staff have done.
The bottom line is selling newspapers. And we all know that the news publication industry has taken a hit as more folks get their news online. While there is no doubt that the content will have the same standard of excellence, my hope is that the Tampa Bay Times will attract more readers. As far as I'm concerned, though, adjusting to the changing "Times" will be only a minor modification.
JoAnn Lee Frank, Clearwater
Coming soon, a name that fits the Times Nov. 1
We are connected
I'm glad to see that the St. Petersburg Times is adapting its name to the reality of Tampa Bay as an entity. Would that the numerous municipalities and scattered, unconnected unincorporated areas in the region came to the same realization. Political consolidations would vastly improve services while reducing the costs of government.
Seymour S. Bluestone, Clearwater
Look to the south
I applaud your decision to make the Times a truly regional newspaper. As a subscriber for over 20 years, I have always felt you were the premier newspaper of the area.
But why the minimal coverage of the county directly south of St. Petersburg, Manatee? I moved here 5½ years ago and continue to have your paper home-delivered, but despite living 3 miles south of the actual body of water, Tampa Bay, I virtually never see mention of goings-on in my home county.
Bob Duckett, Palmetto
I am dismayed to read that you feel it necessary to change your paper's name, associated as it is with award-winning journalism. As a lifelong resident of Tampa, the fairly recent moniker of "Tampa Bay" as a location has always seemed phony, unless one is waterborne.
If someone is reporting from San Francisco, he or she doesn't say "San Francisco Bay" in order not to slight Oakland. I would rather see a hyphenate as in Minneapolis-St. Paul.
The name "Tampa Bay" has become overused and has a generic, "watered-down" feel. It will take years or decades before it has the cachet of the St. Petersburg Times.
Caroline Dea, Tampa
It is interesting that on the day you announce a change in the name of the newspaper, the paper seems to be the thinnest of the year.
I hope this is not the trend in the coming Tampa Bay Times. We need more and better local, national and world news.
Robert Weisman, Tampa
Tampa taking over
I never thought I would see the day St. Petersburg loses its identity. Slowly Tampa is taking over — just like the names of all the sports teams. When are they just going to merge the two cities and become Tampa Bay?
Tampa has been wanting that for years. What a disappointment.
Michele Maro, St. Petersburg
Diluting the brand
Surely you know that the only residents of Tampa Bay are fish! Isn't it bad enough that the city of Babe Ruth has a professional baseball team named the Tampa Bay Rays? Let Tampa have their Bucs. St. Petersburg has the Rays — at least now. And St. Petersburg has its Times.
I get that we are living in a global economy, the world is smaller, the market is regional, etc. But has the New York Times become the Hudson River Times — even with a global readership? Has the Wall Street Journal become the Global Economy Journal?
The city of St. Petersburg has an awesome history, a unique Russian connection, a beautiful waterfront, cultural attractions and an award-winning and respected newspaper.
When you change your title to Tampa Bay Times, rather than broadening your scope, you are diluting your identity.
Peggy Newton, St. Petersburg
A century of tradition
Tampa officially wins! St. Petersburg continues to have its identity swallowed by Tampa, in the naming of its baseball team and now in the renaming of its internationally known newspaper.
I thought that the naming of the St. Pete Times Forum in the middle of the Tampa entertainment hub was a refreshing reversal of a longstanding trend, but here we have the institution whose leadership was responsible for the establishment of Pinellas County and the waterfront parks, among countless other achievements associated with St. Petersburg, now changing its identity to Tampa Bay.
From my view the St. Petersburg Times has always had a regional perspective and representation as well as a global view. I do not believe a century-old brand name needs to be tossed aside in order to reflect a larger base of readers.
Why not aim higher to reflect being the largest-selling newspaper in the state? How about the Florida Times?
Emmett Walsh, Gulfport
Questions of embryos and human beings Oct. 31, commentary
Not an issue for glibness
I have a few questions of my own for David Plotz, who poses some legitimate — but some snide — consequences if Mississippi's proposed constitutional amendment declaring a fertilized human egg a person passes.
Why do women who have miscarriages mourn the loss? Why is the killing of an unborn child considered murder in some states? Why can fetuses inherit property in some states?
This topic is too serious to be treated so glibly.
Rita Williams, Clearwater
Hotels told to cut rate for GOP | Oct. 29
This article confounds me. I was under the illusion that the Republican mantra was deregulation. Now the Republican Party wishes to regulate hotel accommodations during their 2012 convention. There is only one word to describe this: hypocrisy.
James N. Holmes, Tampa
The First Amendment to the Constitution says Congress shall make no law abridging "the right of the people peaceably to assemble, and to petition the government for a redress of grievances."
There is no equivocation or qualification in this right. All these local rules and regulations to limit this basic right are a violation of the Constitution.
John T. King, Tampa