Screaming fans cheered and steered for a way to get a glimpse of YouTube personality, Jaclyn Hill during her visit to International Plaza in Tampa on Saturday for the grand opening of the Morphe cosmetics store. Hill, who has amassed a cult following on YouTube where she shares makeup tutorials with her 5.6 million subscribers, was invited to perform the ribbon-cutting ceremony ahead of the store’s official opening for business. Related: Morphe is in Tampa: How Jaclyn Hill and YouTube changed the way we buy makeup
Hundreds wait in line for the 7 a.m. grand opening of the Morphe cosmetics store at International Plaza. People began waiting at 11 p.m. the night before the opening for prizes and a chance to see YouTube sensation and beauty guru Jaclyn Hill perform the ribbon-cutting ceremony.
Hundreds wait in line for the 7 a.m. grand opening of the Morphe cosmetics store at International Plaza. People began waiting at 11 p.m. the night before the opening for prizes and a chance to see YouTube sensation and beauty guru Jaclyn Hill perform the ribbon-cutting ceremony.
Hundreds of fans scream as Jaclyn Hill arrives.
Hundreds of fans scream as Jaclyn Hill arrives.
Jaclyn Hill cuts the ribbon. Hill, who has over 6 million followers on Instagram, became famous for her makeup tutorials on YouTube.
Jaclyn Hill cuts the ribbon. Hill, who has over 6 million followers on Instagram, became famous for her makeup tutorials on YouTube.
Hundreds of fans hold up their iPhones in hopes of catching a photo of Jaclyn Hill.
Hundreds of fans hold up their iPhones in hopes of catching a photo of Jaclyn Hill.
Security lets shoppers inside in small groups, due to the high turnout.
Security lets shoppers inside in small groups, due to the high turnout.
Rosie Adam, 21, left, and Cora Wade, 21, look through the brush section. Adams and Wade arrived at 5 a.m. to wait in line for the opening.
Rosie Adam, 21, left, and Cora Wade, 21, look through the brush section. Adams and Wade arrived at 5 a.m. to wait in line for the opening.