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press release
10/31/12 12:36PM

Ball Watch USA to hold North American Launch of Ball for BMW Partnership

Luxury watch Company Ball Watch USA, after their successful international Beijing launch in Oct announced today the N. America launch of the new partnership with BMW. The new line will be unveiled at Reeves BMW Tampa November 13. The star-studded invitation only event will be held from 6 to 9.

American watch company BALL Watch is proud to unveil BALL for BMW watch collection which is “Engineered for Perfection”.
The aesthetic of the new BALL for BMW watch collection is highly influenced by the lines of BMW
cars and includes details that evoke their engines
and bodies: the aerodynamic lines of the case are underscored by the slimness of the rim of the case
middle, which shears off to form elongated and well defined horns. Here, style is in its purest form, a clever blend of recognition, identification, ergonomics, comfort and an ideal sense of proportion, which is not without evoking the dynamic profile of BMW cars. In the words of Magali Métrailler, the renowned designer heading up this exclusive project, “A line that is lightness personified.”
BALL Watch Company is proud to announce its new watch collection with BMW.

The American launch of our fine SWiss made product with our association with BMW will be held at Reeves motorcars. This is an invitation only event and will spotlight one of Tampa Bays most robust small business. Ball Watch USa has over 18- points of sale and only an exclusive 38 have been approved to carry this luxury line.

 

Jeffrey Hess CEO of Ball Watch USA notes that his Swiss partners and design team from La Chaux de Fonds factory in Switzerland will be in attendance.

 

Jerry Sirois, VP of Operations at Ball notes that the new line will likely precipitate hiring 2 to 3 more people to accommodate the increased sales.

COO Katrina Hess adds that consumer demand of luxury watches has come back strongly in the last 6 months indicating a renewed confidence in luxury goods in general.