press release
1/23/11 06:50PM

“Inside the Lines” Debuts to Track FL Redistricting Process

“Inside the Lines,” a hyper-focused website dedicated to tracking Florida’s historically contentious redistricting process, goes live today at

Contact: Peter Schorsch                                                             or 631.764.4471

“Inside the Lines” Website Debuts to Track Florida’s Redistricting Process

ST. PETERSBURG – “Inside the Lines”, a hyper-focused website dedicated to tracking Florida’s historically contentious redistricting process, goes live today at

“Inside the Lines” offers the latest news, commentary and information on Florida’s reapportionment process, which is in the initial stage of a two-year process, culminating in the redrawing of the state’s Congressional and Legislative district boundaries.

The content for “Inside the Lines” will be provided by Peter Schorsch, executive editor of two of Florida’s most-trafficked and influential political websites, and

“I will bring the same insight and new media perspective to the redistricting process that my blogs have brought to Florida’s political arena,” said Schorsch, who was one of the first bloggers in the state to receive Capitol Press credentials.

Utilizing the latest in content management and social networking technology, “Inside the Lines” features a genesis-level, WordPress content management system and is search-engine optimized.  Along with the website, the following Twitter account has been created to provide additional content: @insidethelines1.

“Inside the Lines” is being underwritten by Three Bridges Advisors (TBA), a boutique government affairs firm that represents clients in Washington, DC and Tallahassee. Schorsch describes the relationship as one that provided a significant initial investment in the development and operation of the website. TBA will not contribute to the site's editorial content.

“Reapportionment will be one of the biggest political stories in Florida over the next 18 months. We believe “Inside the Lines” will provide the perfect new media platform for timely reporting breaking news and insights while also demonstrating new methods of underwriting delivery of issue-specific news content," said David Jolly, President of TBA.


Extensive Enterprises owns and operates SaintPetersblog.comBattleground Tampa Bay, and Inside the Lines, websites combining first-rate original content with news and information aggregated from many of Florida’s media outlets and social networks — all of it search engine optimized.  The mission of Extensive Enterprises is to provide the kind of in-depth analysis and on-the-ground coverage of the state, region, congressional, legislative and local political arenas which were once the hallmark of the so-called traditional media. was recently named 2010 Florida Netroots Winner for Best Local Blog, Best Ongoing Series, Best Use of Twitter, and Best Social Media.  The blog was also named 2010 Creative Loafing "Best of the Bay" Winner.

Three Bridges Advisors Inc., is a boutique government affairs and advocacy firm representing clients before the United States Congress and the Executive Branch, with additional qualifications in State of Florida government relations. Led by experienced industry professionals, Three Bridges Advisors offers its clients the opportunity to work with specialists in a personal and attentive manner to quickly create and implement effective federal market strategies. Visit for more information about the firm.


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