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press release
5/8/14 02:51PM

Miles For Hope has re-branded as Brain Tumor Alliance, effective May 1, 2014.

Brain Tumor Alliance provides emotional and financial support for families affected with brain tumors while also raising awareness and funding for research and clinical trials. Our rebranding will increase our financial impact and expand our emotional support throughout the brain cancer community.

Miles For Hope takes a giant stride into their future this month, announcing that the organization will re-brand as Brain Tumor Alliance effective May 1, 2014.  This exciting announcement helps the organization launch into one of the most important months in the fight against brain tumors, Brain Tumor Awareness Month.  An important month to focus one of the most under emphasized illnesses in our country, it is estimated that in 2014, 69,720 malignant brain tumors will be diagnosed in the United States alone.

 

Since 2008, Miles For Hope has been paving the way to finding a cure for brain cancer by hosting race themed events to raise money and awareness.  Those proceeds are donated to brain tumor research facilities across the country and to those affected by this terrible illness.  “This re-brand of the organization is so much more than a new name and logo.  As Brain Tumor Alliance we will harness a renewed energy that will allow us to keep our focus of raising funds for research, but will now be able to expand our efforts beyond the model of race events and on the community we serve” said Brain Tumor Alliance President Debbie Turner.

 

This new name and vision gives everyone a clear understanding of what the organization does and greater flexibility to expand beyond the “races for research model”.  “Over the years, the human element of this organization has been overshadowed by the research aspect.  Our goal is to bring back the “who” in what our organization stands for” explains Sylvia Thoma, events coordinator.  The size of the organization and the connections they have allow Brain Tumor Alliance to do something many larger organizations can’t—make individual connections with survivors and their families to provide important resources they desperately need.

 

Brain Tumor Alliance will hold a kick-off reception on Monday, May 19th to honor all that was accomplished under the umbrella of Miles For Hope and provide a glimpse into the future of what Brain Tumor Alliance will become.

 

About Brain Tumor Alliance (formerly Miles For Hope)

Since 2008, the organization has been providing emotional and financial support for families affected by brain tumors and raises awareness and funding for research and clinical trials.  Offering resources such as travel, housing and food assistance to enhance the quality of life of those suffering from a brain tumor.  To date we have donated nearly $600,000 to brain tumor research, clinical trials and community donations.  In addition reaching numerous cancer patients with $24,000 worth of financial assistance to get them to and from treatment centers.

 

Brain Tumor Alliance is a 501(c)(3) non-profit organization.

 

For more information on the Brain Tumor Alliance, please visit: www.braintumoralliance.com

 

Questions about the kick-off celebration may be directed to Michele Holzworth at

(727) 781-4673

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