press release
5/4/11 04:45PM
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Tampa Bay’s Favorite Newspaper Continues Growth in Tampa

Continuing to grow readers and subscribers, the St. Petersburg Times has extended its first place lead among Florida newspapers. The Times is the only Florida newspaper ranked among the country’s top 25 newspapers; it is the 13th largest on Sunday and the 18th daily.

TAMPA BAY – Wednesday, May 4, 2011 – Continuing to grow readers and subscribers, the St. Petersburg Times has extended its first place lead among Florida newspapers.

The Times is the only Florida newspaper ranked among the country’s top 25 newspapers; it is the 13th largest on Sunday and the 18th largest daily.

“These gains are helping to increase our audience in Tampa Bay and it continues to show that our readers prefer the Times 2-to-1,” said Joe DeLuca, Tampa publisher of the Times, which is locally-owned.

“We are continuing on our path to become the newspaper for all of Tampa Bay,” said DeLuca, who also noted that the Times led the state with 1.3 million combined print and online audience.

On an average Sunday, the Times sold 9,257 more papers, or 2.3 percent, during the six months ending March, compared to the same period a year ago. Total Sunday circulation increased almost 3 percent, or 9,534 papers for the same period. These gains continue to position the Times as the largest Sunday paper in the Southeast U.S.

The Times’ daily circulation during the six-month period fell slightly, mostly because the newspaper discontinued certain programs, including some complimentary copies not purchased directly by consumers. The daily circulation does not include copies of tbt* Tampa Bay Times, the company’s free daily newspaper, which reaches more than 450,000 readers each week.

The Times’ circulation growth came mostly in Hillsborough, Central Pasco and Hernando counties, continuing an established trend. The growth also comes from home delivery, which is very desirable to advertisers.

Separately, a report released last month by an independent research firm confirmed that the Times continues to widen its lead over the Tampa Tribune. A survey of newspaper readers by the Scarborough firm showed the Times’ audience is 56 percent bigger on weekdays and 61 percent larger on Sundays in the metro area.

The Times now reaches 42 percent of all Tampa Bay adults Sunday, according to the report.

Circulation of Florida’s largest newspapers as of March 27, 2011
Source: Audit Bureau of Circulations Fas-Fax March 2011
(Note: Daily circulation is Monday through Friday) 

 

Newspaper

Sunday Circulation

Daily Circulation

St. Petersburg Times

429,048

292,441

Orlando Sentinel

287,845

187,841

Tampa Tribune

262,218

164,568

Sun-Sentinel (Ft. Lauderdale)

253,247

174,641

Miami Herald

217,163

173,555

 About the St. Petersburg Times

The St. Petersburg Times is widely considered one of the Top Ten newspapers in America. The Times is produced by the Times Publishing Company, which also publishes TampaBay.com - Tampa Bay’s largest local news Web site with more than 1.6 million unique visitors each month (Nielsen NetView three-month average for 01/11-03/11). Additionally, the company publishes the free daily tbt* Tampa Bay Times and the Pulitzer Prize-winning Web site, PolitiFact.com; and produces special events, specialty publications, and targeted advertising programs.

Contact: Jounice Nealy-Brown, Communications Director, nealybrown@sptimes.com, 727-893-8289

 

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