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[Ken Helle | Times (2008)]
Gerdau Ameristeel CEO Mario Longhi in the company's Tampa headquarters.
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Company information

Address: 4221 W. Boy Scout Blvd., Suite 600, Tampa, FL 33607; (813) 286-8383; www.gerdauameristeel.com

Business: steel production and recycling

Ticker symbol, market: GNA, NYSE, Toronto

Market capitalization: $6.8-billion

Annual dividend: 8 cents

Top officers: Mario Longhi, president and CEO; Barbara R. Smith, vice president and CFO

Employees: 10,000

Financials
(Year ended Dec. 31, 2007)

Revenue: $5.8-billion, up 30.1 percent

Net income: $537.9-million, up 43.6 percent

Per share: $1.65, up 34.2 percent

Return on equity: 18.8 percent

Two-year stock return: +48.1 percent

Biggest challenge: Coming off a record year, Gerdau aims to sustain its momentum in spite of the weak U.S. economy. The company, which operates steel minimills in this country and in Canada, says global steel demand is creating growing export opportunities. Gerdau has the challenge of integrating acquisitions, including recently acquired mills in Midlothian, Texas, and Petersburg, Va., bringing them up to speed on the company's way of doing things, known as the "Gerdau Business System." An expansion of its Jacksonville minimill is in the works.

Corporate culture

Brazilian flavor spices a blend of international cultures

Gerdau Ameristeel Corp.'s Tampa headquarters has a Brazilian flavor you can't miss if you drop by during the monthly potluck lunch. Churrasco (grilled meat), feijoada (black beans and pork) and panqueca (pancakes with meat) are among the items you're likely to find on the menu.

About 50 of Gerdau's 400 Tampa employees are Brazilian, a reflection of the fact that the company's majority shareholder is Brazil's Gerdau Group, the world's 14th-largest steelmaker. CEO Mario Longhi, now a U.S. citizen, was born in Brazil.

Gerdau (pronounced ger-DOW) Ameristeel blends Brazilian, U.S. and Canadian business practices and cultures at steel minimills (including one in Jacksonville) and fabrication shops (including one in Plant City) in 25 states and two Canadian provinces. It is continuing to grow through acquisitions. Products include rebar, nails, wire mesh and railroad spikes. The company's Tampa roots go back for decades to its days as Florida Steel. It went through a period of Japanese ownership, changed its name to Ameristeel, then in 2002 merged with Co-Steel of Canada and two Gerdau companies.

Legally it is a Canadian company, which is why Gerdau hasn't been on the Times 10 list in the past. The criteria changed this year to add the company in recognition of the fact that corporate operations are headquartered in Tampa.

—Helen Huntley, Times Staff Writer

Have a comment or story idea? E-mail the editors at biznews@sptimes.com.

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