BRISTOL, Tenn. — Ryan Blaney bolted past Kyle Busch on a restart with six laps remaining and won Friday's NASCAR Nationwide series race at Bristol Motor Speedway for his second career victory.
Blaney's victory in the Food City 250 was a surprise after Busch, seeking to become the first driver to win four consecutive races in the series on the 0.533-mile oval, had dominated, especially on restarts.
Battling at various times against the youngest and brightest stars in the series, Busch generally made quick work of them. He led 161 of the 300 laps and seemed poised for his record 67th victory in the series.
But on the final restart, Blaney darted to the lead from the inside, and Busch never caught up.
NASCAR campaign: NASCAR will promote its revamped Chase for the Sprint Cup Championship format with an advertising campaign launched with the theme: "Sixteen nations: Ten battles. One will prevail."
The campaign is a collaborative effort by ad giant Ogilvy & Mather, NASCAR and ESPN, and features five original television spots and an educational video. There's also a social media push behind the campaign, and several drivers tweeted a link to the video this week.
The collaboration with ESPN is the first of its kind with a broadcast partner and NASCAR. ESPN holds the rights to the 10-race Chase.
A video promoted on social media this week by drivers was called "Spreading the Word," and featured Jimmie Johnson, Carl Edwards, Kurt Busch and Kyle Busch explaining the new Chase format to fans as the drivers summon their "driver nations" for support.
The first of the five ads debuts today and follows teams, drivers and fans as they prepare for the Chase.