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Television ratings for Tampa Bay Rays on the rise

The Rays might be seventh from the bottom in attendance this season, but they are seventh from the top in television ratings. According to data compiled by Sports Business Daily, the Rays rank seventh in Major League Baseball in local television ratings with an average of 5.52. That means the average viewership for a Rays game is 5.52 percent of all Tampa Bay homes with televisions. That adds up to an average of about 99,681 homes.

The 5.52 rating is a 70.9 percent increase from last season — the second-largest jump in the majors behind the Nationals, whose TV ratings have jumped 139.3 percent with the help of rookie pitching sensation Stephen Strasburg. However, the Nationals still are third from the bottom in overall ratings with a 1.34.

The Cardinals lead the majors in TV ratings with a 9.70, followed by the Twins (7.85), Phillies (7.20), Reds (6.52), Red Sox (6.25) and Tigers (6.23).

Some teams draw more viewers than the Rays because their markets have more people For example, the average number of households that watch the Yankees in New York is 328,217, most in baseball. However, because of New York's large population, the Yankees are 12th in TV ratings with a 4.38.

Meantime, interest in the Rays is just as strong on radio. The Rays also rank seventh in the majors in the radio ratings, trailing the Reds, Tigers, Cardinals, Twins, Braves and Royals.

All numbers are from the beginning of the season until the All-Star break, which was two weeks ago.

Television ratings for Tampa Bay Rays on the rise 07/26/10 [Last modified: Tuesday, July 27, 2010 8:07am]
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