TAMPA — After lowering expectations with a 3-13 season, the Bucs won't be raising ticket prices for the second straight year.
In fact, it will be significantly less expensive to watch the Bucs in 2010 in certain upper sections of Raymond James Stadium.
The Bucs will introduce a $35 general ticket price, which is $7 less than the most inexpensive seat over the past two seasons.
General season-ticket prices for the 2010 season at Raymond James Stadium will be $99, $89, $85, $75, $65, $55, $50, $49, $42 and $35 per game.
"We recognize this is a challenging economy for our fans," said Jason Layton, the team's senior director of sales and finance. "With new, lower ticket prices, there is a seating option for all of our fans to become a season-ticket holder."
The Bucs haven't increased prices since they had the highest ticket increase in club history after the 2007 season. They went 1-6 at Raymond James Stadium in 2009, abandoning a home game to play the Patriots in London.
As they turned in the club's worst record since 1991, the Bucs watched attendance for home games drop like a stone.
According to the Tampa Sports Authority, the Bucs' home attendance fell 10.1 percent last season. The Bucs averaged 49,621 in actual attendance in 2009, below the capacity of 65,821.
To regain their fan base, the Bucs held the line on most seats and significantly reduced others. An upper corner season ticket that sold for $65 is now $49. The biggest reduction came in the upper side of the end zone, going from $65 to $35.
And the Bucs will offer season-ticket holders a discount vs. individual game pricing.