TAMPA — The Lightning believes a 47-foot tall ad space on the side of the St. Pete Times Forum is cursed.
Well, not really. Then again …
Mark Gullett, senior director of marketing, said never again will a player be pictured in the space at the corner of Morgan Street and Channelside Drive.
Think about it.
In 2006-07, the Lightning displayed goaltender Marc Denis, who was so bad, he was recently bought out of his contract. A recent Photoshopped picture of Steve Stamkos had to be replaced because the No. 1 draft pick was incorrectly portrayed as a left-handed shot.
The adjusted picture included defenseman Dan Boyle, who, oops, almost immediately was traded to the Sharks.
"That sign on the wall has been such a curse, we decided to have some fun with it," Gullett said.
So the current billboard features the Tampa skyline and has design elements specifically added, Gullett said, to "reverse the curse."
Gullett declined to explain but said the elements are so small, binoculars are probably needed to identify them.
"That sign ruined my last two weeks," Gullett said.
"(Owner Oren Koules) and I said, 'We have to come up with a way to make this a positive.' "