Recently I was watching a clip on YouTube of CBS's coverage of Super Bowl X between the Steelers and Cowboys in 1976. With about four minutes left, announcer Pat Summerall informed viewers that broadcast partner Tom Brookshier was heading to the locker rooms for postgame interviews. My goodness, can you imagine?
Sunday, NBC had more than a dozen on-air personalities for the Super Bowl, including two who stood outside the team hotels and told us what time each team had breakfast. Yes, things have changed. But ultimately, the high-definition cameras, state-of-the-art graphics, cast of thousands and other bells and whistles don't mean much if the game is a dud.
A bad broadcast can get in the way of a good game, but a great broadcast can't spice up a boring game. NBC covers the NFL better than any network, but even it was limited by Sunday's game, which was close but not necessarily dramatic or memorable for much of the evening.
For more of how NBC and the other networks handled the coverage of Super Bowl XLVI, see Page 2C.