It seems like every other week Apple comes out with yet another iSomething. The newest device always has the greatest this, the fastest that, and is the most advanced in every other thing. But really, are these improvements really worth waiting for or paying thousands of dollars for?
As of March 2015, more than 700 million iPhones have been sold. That is more than the population of the United States, Japan and the United Kingdom combined. All the newest Apple products boast an even better camera than the last, along with the greatest resolution on the market, but how much do these things really matter to how we use our phones?
Most professional photographers do not use iPhones for their work and nobody even knows what 401 ppi even means (or cares, right?). If a family has all Apple products and one poor sucker has to deal with the indignity of having an android product, it will be a huge issue when the iPhone users try to interact over the phone with the android user. All Apple products work wonderfully together, but when trying to work with people without Apple, everything tends to be a problem.
The reliability of Apple's iCloud is very questionable, as we all have seen the attacks on the privacy of celebrities' personal photos through iCloud. With everything becoming more and more public in today's online society, the last thing we need is yet another thing which exposes us to the whim of those who wish to find us.
It is true that Apple provides a clean, easy-to-use interface which provides the "necessities" of a smartphone, but the company needs to stop shoving product after product into consumers' faces when the new products really have very little difference from the previous ones.
With the growing dependence of humanity on our various devices, soon big companies like Apple and Google will have the ability to make whatever ridiculous item they want, and everyone will jump to buy it like hungry dogs looking for a bone (i.e., the Apple Watch). In all seriousness, when will companies like Apple and Google ever reach a limit? Is there even a limit? And where do we draw the line between important innovation and mindless moneymaking schemes?
The ever-changing face of modern technology makes the world more accessible every day and these developments can be either helpful or harmful. It all depends on how we use or abuse them.