Sky Ferreira is a girl you either love or hate, and she knows it. She recognizes the drastic spectrum of opinions, because she is in a love/hate relationship with herself. Surrounded by the corrupt music industry since she was signed at age 15, Ferreira is fed up with its manipulative and corrosive effects on the music business and the media, but when it comes down to it, she blames herself for her reputation.
That rep ranges from a subdued, troubled Lolita type to heroin addict to social-climbing princess party girl. While all these characters sound pretty negative, she possesses a charming bashfulness and humbleness that makes everything she does seem authentic. Authenticity of image is something she doesn't struggle with and, unlike many girls in her area of business, she seems legitimately sane, despite the grungy chaos.
Ferreira's music radiates an odd wisdom. Her sultry, deep-toned vocals are thoughtful and haunting. Creepy, introverted and closer to the album, Night Time, My Time is a distorted nostalgia trip, Ferreira whispering, "I'm useless and I know it." The lyrics are balanced between being intense as in the song Night Time, My Time and being fun and girlish, as in Boys, where she teases "Boys, they're a dime a dozen."
Night Time, My Time, unlike her Ghost EP from 2012, is centered on pop influences. Ghost held unexpected acoustic gems such as Sad Dreams, whereas Night Time, My Time is completely void of the same simplicities. This is a criticism and a compliment, because Ghost was not very cohesive and the new album is seamless, so the sacrificing of acoustic-driven songs probably ended up being a good thing. Ferreira plays on fun, retro pop, as heard especially in You're Not the One. This song makes it hard to not picture dancing in a club in the 1980s while wearing a blazer with shoulder pads or neon tights.
After a recent arrest with boyfriend, Diiv frontman Zachary Cole Smith, she expressed annoyance that after working for six years for the release of her debut album it was going to be undermined by people calling her a heroin addict and druggie socialite. Her bad-girl image and her grunge-pop music are conducive to each other. Her image radiates from her music, and her music radiates from her reputation.