In a time when most notes are sent via text message and email, Lynn Kelyman keeps the paper tradition alive. The Write Stuff, her South Tampa boutique, has sold stationery and other paper goods for 12 years and though communications are increasingly going digital, her customers count on her now more than ever for an alternative.
The store is most known for its invitations. For occasions such as a wedding or special event when an e-vite just won't do, people can make an appointment to look at the Write Stuff's dozens of binders featuring hundreds of styles from the simple to the extravagant in different card stocks, colors and textures they can touch and feel before committing to the one that will set the mood for their party. Save the dates, RSVP cards and thank you notes are also available, and to keep track of all of them, the Wedding Blue Book: A Definitive Guide to Wedding Correspondence ($20) is close by for reference.
It is on the day-to-day use items like planners, journals and notepads, however, that Kelyman has seen an increased interest over the years. Even though smartphones are perfectly functional for storing information, a cute hardcover address book ($25), Lily Pulitzer pencil case with pens and stickers ($24) and leather-bound journal with a gilded positive message on the cover ($24) are very popular with young adults. Meanwhile, recipe cards ($30) and a deck of cards ($16.50) with a matching print bridge scoring booklet ($5) appeal to an older generation.
Going with the Internet-defecting spirit of the store, Kelyman also offers unique gifts that an online shopping cart wouldn't do justice to. Voluspa candles in scents like Suede Blanc and Bourbon Vanille ($38) need to be sniffed to be truly appreciated, an illustrated book like Good Night, Tampa needs to be sifted through, and Chan Luu scarves and bracelets (prices vary) need to be tried on. Customers can do all of that at the shop and when they decide to buy, they can complete the gift with metallic or pearlescent wrapping paper ($6.50) and a greeting card ($3.50).