Sunday, May 20, 2018
Deals & Shopping

Upscale Belleair Bluffs boutique offers items of ageless beauty

Normal is boring. That has always been Ellen Lazenby's motto and it is reflected on her store 432 West Side. The spacious boutique in Belleair Bluffs offers eclectic wardrobe choices for women like herself, who refuse to blend in.

Aimed at women 50 and older, 432 West Side came to exist at customers' requests. After closing another store and going into retirement, Lazenby was constantly asked to return to what she did best, and 13 years ago she finally obliged. Soon after, the store and its customer base outgrew the initial location and moved to the current one on Indian Rocks Road.

Scarves made of antique saris ($55), pleaded skirts with a contrast back ($156) and a flower pin that attaches by magnet so it doesn't ruin the clothes ($40) are some of the atypical items available at the store. Each of the pieces on the floor is handpicked by Lazenby for her loyal following.

Sometimes customers need some guidance and a reminder that style, not age, defines them, which Lazenby and her employees are happy to give and show with their own outfits every day. At others, the pieces are just a natural choice or long-sought-after solution to a wardrobe need. One of the best sellers, for example, are Sleevey Wonders ($42), lace sleeves that can be worn under sleeveless tops and dresses to mask and trim arms.

The goal is to dress customers uniquely while still remaining quietly elegant and timeless. To ensure that happens, all pieces are never bought in large quantities, are always made with quality fabrics and, for the most part, made in the United States. The inventory is also updated with new pieces often to make sure there's always a variety of available options and, most important, that the selection is never boring.

     
Comments
Meet beauty influencer Nicol Concilio and drop anchor at Ship Chicís block party

Meet beauty influencer Nicol Concilio and drop anchor at Ship Chicís block party

BEAUTY INFLUENCER: MEET NICOL CONCILIOThanks to the magic of the internet, self-taught beauty vloggers have become so influential that major cosmetics brands are teaming up with them to create special products. One such vlogger is Nicol Concilio, who...
Published: 05/17/18
Plan your weekend May 18-20: Royal wedding watch parties, David Koechner, Fiesta Maxima, half off Dali admission

Plan your weekend May 18-20: Royal wedding watch parties, David Koechner, Fiesta Maxima, half off Dali admission

What's happening this weekend in Tampa Bay.
Published: 05/16/18
Updated: 05/18/18
Ticket window: Christina Aguilera, Shawn Mendes, Dierks Bentley and Paul Anka on sale this week

Ticket window: Christina Aguilera, Shawn Mendes, Dierks Bentley and Paul Anka on sale this week

Tickets for the following events go on sale this week:ē Wiz Khalifa, 6 p.m. Aug. 16 at the MidFlorida Credit Union Amphitheatre, Tampa, $29-$125.95, on sale at noon Friday at the box office, 4802 U.S. 301 N, and via Ticketmaster at Ticketmaster.com, ...
Published: 05/16/18
5 things to do under $5: Bike to Work Day, Woofstock, Leonard Bernstein celebration

5 things to do under $5: Bike to Work Day, Woofstock, Leonard Bernstein celebration

1Bike to Work Day: If youíre too nervous to face Tampa streets on your own, seven neighborhood meetup locations have been set up in South Tampa, Ybor and Tampa Heights for a Friday morning ride with experienced cyclists. Leaving at about 7:10 a.m., t...
Published: 05/16/18
Romaine lettuce illnesses are now in Florida. What does it mean for Tampa Bay?

Romaine lettuce illnesses are now in Florida. What does it mean for Tampa Bay?

Caesar salad fans, youíre not going to like this.Eating romaine lettuce has been a no-no for about two months, when a string of related food poisonings emerged around the country. Until now, Florida has been mostly unaffected.But an update Wednesday ...
Published: 05/11/18
Get your vintage fix at Wood Paper Stone, the Wedding Flea returns and a Motherís Day market

Get your vintage fix at Wood Paper Stone, the Wedding Flea returns and a Motherís Day market

VINTAGE FIX: WOOD PAPER STONEA big shout-out to Facebook for introducing me to Wood Paper Stone. The new boutique in the Skyway Marina Mall is home to the vintage collection of Fabulous Artifacts, a.k.a. Lisa Lippincott. Just scrolling through the Fa...
Published: 05/10/18
Plan your weekend May 11-13: Mother’s Day fun, AirFest, Third Eye Blind, Darci Lynne Farmer, Florida Orchestra salutes Michael Jackson

Plan your weekend May 11-13: Mother’s Day fun, AirFest, Third Eye Blind, Darci Lynne Farmer, Florida Orchestra salutes Michael Jackson

Plan your weekend † Holiday Mother’s Day: While breakfast in bed and a bunch of flowers are nice, consider treating your mother to a day of fun together this Sunday. Mom can get in free with a paid loved one for a range of experiences, from...
Published: 05/09/18
Updated: 05/11/18
5 things to do under $5: Free tours of Bok Tower Gardens, Florida Orchestra for kids, Family Tennis Festival

5 things to do under $5: Free tours of Bok Tower Gardens, Florida Orchestra for kids, Family Tennis Festival

1 National Public Gardens Day: The American Public Gardens Association provides up to four free passes to Bok Tower Gardens per person. Located about 25 miles southeast of Lakeland, the lush tropical garden and bird sanctuary was opened nearly 90 yea...
Published: 05/09/18
Mother's Day free admissions, brunches and more in Tampa Bay

Mother's Day free admissions, brunches and more in Tampa Bay

Sunday is Mother’s Day, and it’s all about the women who gave us life, good advice and the occasional stink-eye when we needed it. If you are scratching your head about what to get dear old Mom, relax. We got you. While breakfast in bed ...
Published: 05/08/18
Updated: 05/10/18
Ticket window: Pink, J. Cole, Pablo Cruise, Scott Stapp, Star Wars Live tickets on sale this week

Ticket window: Pink, J. Cole, Pablo Cruise, Scott Stapp, Star Wars Live tickets on sale this week

Tickets for the following events go on sale this week:ē Pink, 7:30 p.m. March 3 at Amalie Arena, Tampa, $47.45-$207.45, on sale at 10 a.m. Friday at the box office, 401 Channelside Drive (walk-up only), and through Ticketmaster at Ticketmaster.com, o...
Published: 05/03/18
Updated: 05/09/18