The old Million Dollar Pier building has long been demolished and reconstructed since then, replaced with a now-dated inverted pyramid building. But its prime location on the waterfront still makes it one of the city's top tourist draws.

The current Pier is five stories of shopping, dining and other attractions. It has 16 specialty shops, four sit-down waterfront restaurants, the Dockside Eatery food court, The Pier Aquarium, an observation deck for viewing the stars (and the occasional space shutte launch), and a variety of other outdoor activities. The Pier holds over 300 events annually.

Because of an aging pier approach and dated design, plans are now in motion for the "next generation of The Pier." Until those plans are revealed, this aging icon will continue be a downtown destination.