Make us your home page

IIFA notes: Bollywood awards sound track to feature Tampa native DJ Ravidrums

Former Tampa resident Ravi Jakhotia, a.k.a. DJ Ravidrums, will play the event’s official music track.

Former Tampa resident Ravi Jakhotia, a.k.a. DJ Ravidrums, will play the event’s official music track.

TAMPA — One of the first songs played at next week's Bollywood film industry awards show will be Do Da Tampa, featuring Tampa native and Chamberlain High School graduate Ravi Jakhotia, also known as DJ Ravidrums.

Do Da Tampa will be the event's official music track, the International Indian Film Academy announced Wednesday, and will be part of the opening act at the awards show at Raymond James Stadium on April 26.

DJ Ravidrums — known for his "live re-mix" featuring simultaneous DJ'ing and drumming — is teaming up with conga player Gumbi Ortiz on the highly percussive song, which you can hear at

IIFA will hardly be the first big show for DJ Ravidrums, whose resume includes gigs at the MTV Video Music Awards, the 2008 Super Bowl halftime show with Paula Abdul and Randy Jackson, the Playboy mansion and as music director for the former NBC comedy Howie Do It with Howie Mandel.

A winning combo

Bollywood Oscars. Tampa Bay. Flash mob. Times Square.

For local tourism officials, that's a good combination.

"Phenomental marketing," Visit Tampa Bay president Santiago Corrada said of the young Indian dance troupe that drew a crowd in New York City late Sunday afternoon. "I don't know that we've ever done any kind of marketing for the destination in Times Square."

To see the four-minute YouTube video of Bollywood dancers interacting with Manhattan characters, visit

Sponsored by ... who?

IIFA's main corporate sponsors may be household names in India, but here, not so much. And there are about as many of them as there are patches on a NASCAR driver's jumpsuit.

Here's a quick look at a few of the most prominent:

The official name of the overall event is the Videocon d2h IIFA Weekend. (Videocon d2h is a "direct-to-home" provider of satellite television service in India.)

IIFA's two-day business event at the Tampa Convention Center is known as the FICCI-IIFA Global Business Forum. (FICCI is the acronym for the nonprofit Federation of Indian Chambers of Commerce and Industry, established in 1927.)

And the RayJay awards show is the Tata Motors IIFA Awards. (Tata Motors is India's largest auto manufacturer, with 60,000 employees and 2013 sales of $34.7 billion. It is part of the Tata Group, which includes 100 companies in communications and IT, engineering, materials, services, energy, consumer products and chemicals.)

Richard Danielson can be reached at (813) 226-3403, or @Danielson_Times on Twitter.

IIFA notes: Bollywood awards sound track to feature Tampa native DJ Ravidrums 04/16/14 [Last modified: Thursday, April 17, 2014 11:04am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Hernando Events for Sept. 22


    22 Friday

    Academia Hernando Fall 2017 Lecture Series: "Eleanor Roosevelt at the U.N. — Human Rights," by Susan Marie Frontczak. Series includes eight lectures and one field trip. Field trip only open to subscribers. 10 a.m. to noon. $65 for the entire series, including field trip; $9 per …

  2. Things to Do in Pasco and Hernando counties starting Sept. 22



    Music and brews: "Brews and Wine on the Bayou," a benefit for Youth and Family Alternatives, will be from 2 to 6 p.m. Sept. 23 at Gill Dawg Marina, 5419 Treadway Drive, Port Richey. The event will feature all-you-can-taste beer and wine, with 20 craft beers and 20 wines. There will be a …

  3. 5 things you didn't know about 'Wall Street' on its 30th anniversary


    It’s hard to think of the 1987 movie Wall Street and not picture Michael Douglas as a megalomaniac tycoon spouting “Greed is good” until shareholders fall in line. 

  4. A meatless burger that tastes like meat? Ciccio Restaurants will serve the Impossible Burger.

    Food & Dining

    TAMPA — The most red-hot hamburger in the nation right now contains no meat.

    Ciccio executive chef Luis Flores prepares an Impossible Burger Wednesday at the Epicurean Hotel Food Theatre in Tampa.
  5. Plan your weekend: Sept. 22-24: Buffyfest, Arcade Fire, Howl-O-Scream, Wanderlust 108 and 'Rent'


    Plan your weekend

    Pop show

    Florida Björkestra's Buffyfest: Pop culture meets pop music when the Florida Björkestra, a 20-piece alternative-classical ensemble that tributes ground-breaking pop artists, on Saturday will play with eight vocalists for "Once More with …

    The 20th anniversary tour of RENT, shown in 2016, comes to the David A. Straz Jr. Center for the Performing Arts Sept. 19-24, 2017. Photo by Carol Rosegg.