TAMPA — It started as a hobby in her kitchen three years ago, but before she could organize her specialty baked goods inventory, Jordann Windschauer's friends asked to sample the delectable treats.
Soon after, orders for her Paleo Diet goods were coming in from Facebook.
From that simple beginning, the 25-year-old USF graduate has grown her Base Culture into a thriving business. This weekend, she will join more than 150 specialty merchants at the Junior League of Tampa's Holiday Gift Market at the Florida State Fairgrounds, but with a special distinction.
The league chose Windschauer as the 2015 winner of its Young Entrepreneurship Program.
"It's an incredible honor to be chosen," said Windschauer, who is close to opening a 27,000 square foot, fully automated kitchen in Largo to produce up to a million pieces a day. "It's going to be a huge event."
Windschauer said her goal is to get more exposure throughout the Tampa Bay area and grow the potential for Base Culture to do business with small stores and ship direct. She currently distributes her food in 80 stores around the country.
Base Culture will donate one brownie to A Kid's Place Tampa Bay for every purchase during the Holiday Gift Market, which runs today through Sunday, with tickets starting at $8. The league holds a special kickoff party from 7 to 10 p.m. Thursday to provide a sneak peek. General admission tickets are $30.
The annual event features clothing, jewelry, handbags, food, art, children's items and entertainment. The league always strives to create a unique shopping experience and this year is no exception.
The market includes a mother's nook where moms can quietly attend to an infant's needs; a man cave where spouses can relax on oversized sofas and watch giant flat-screen televisions; and Cookies With the Clauses were kids can share their wishes while enjoying cookies from event sponsor Publix.
All proceeds from ticket sales benefit the Junior League of Tampa's programs and community projects in the areas of education and child welfare.
For more information, visit jltampa.org.
Contact Eric Vician at firstname.lastname@example.org.