Make us your home page
Instagram

Corona and the app Klink will deliver beer on Madeira Beach on Saturday

The geo-specific locator on the Klink app will find the customer and orders will be delivered via boat to drop zones, complete with limes.
Times (2013)

The geo-specific locator on the Klink app will find the customer and orders will be delivered via boat to drop zones, complete with limes. Times (2013)

In a publicity stunt aimed at thirsty beachgoers, Corona beer has partnered with the alcohol delivery service Klink for beach-side beer delivery for one day only on Madeira Beach this weekend.

From 11 a.m. to 5 p.m. Saturday, you'll be able to order a six-pack of tall boys for $11.99 while sitting on a beach blanket in Archibald Beach Park in Madeira Beach. The app is free and there is no delivery charge, said a spokeswoman.

This is the first time the company has tried such an event, said Julie Grassey of the social media PR agency coordinating the event. And the fact that most Florida beaches forbid alcohol made such an effort "tricky," she said.

Since Madeira has no such qualms, the company picked the shores of that Pinellas County beach to try out the service.

Customers will need to enable location services and download the Klink app at klinkdelivery.com to order the beer through the virtual Klink storefront. The geo-specific locator will find the customer and orders will be delivered via boat to a designated beach-front drop zone, complete with fresh limes and Corona swag, she said.

There aren't plans yet to more broadly bring this kind of delivery option to Madeira, she said. But the stunt is designed to draw attention to Corona's current marketing line "find your beach."

Ordering booze with your smartphone has caught the attention of investors recently.

Boston-based Drizly, developer of a mobile app that connects liquor stores with home-delivery customers, earlier this month said it had raised $15 million from private investors, according to the Boston Globe, helping the startup reach nearly $33 million. It aims to allow customers to order alcohol for delivery within an hour and to have next-day, scheduled delivery options.

Drizly's service is currently available in 24 cities, including Tampa.

Klink is a newer alcohol delivery app, currently available in Washington, D.C.; Orlando;, Ann Arbor, Mich.; and Miami and has marketed itself as the savior of tailgating parties with beer delivery.

If the weather doesn't cooperate, a rain date for the Madeira Beach event is Aug. 28.

Contact Sharon Kennedy Wynne at swynne@tampabay.com. Follow @SharonKWn.

Corona and the app Klink will deliver beer on Madeira Beach on Saturday 08/23/16 [Last modified: Friday, August 26, 2016 3:06pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Plan your weekend Aug. 18-20: Elvis in concert, Jason Aldean, Monster Jam Triple Threat, Sing-Along Grease

    Events

    Plan your weekend

    The king

    Elvis: Live in Concert: This year marks the 40th anniversary of Elvis Presley's death, and Ruth Eckerd Hall will have a Graceland-produced Elvis concert on a movie screen, accompanied by a full live orchestra. Graceland calls it the closest audiences …

    Handout photos of Elvis: Live in Concert, a tour spectacle featuring a live orchestra backing the voice of Elvis Presley, projected onto a movie screen. The tour comes to Ruth Eckerd Hall on 8/18/17. Credit: Graceland.
  2. Taco and Beer Fiesta set for St. Pete, followed by the Ooze and Booze Fest

    Food & Dining

    The Gulf to Bay Food Truck association recently announced a trio of events for mobile comfort food lovers.

    These kimchi topped tacos will be served by Anju Korean Gastrotruck. [Gulf to Bay Food Truck Association]
  3. Ryan Reynolds and Samuel L. Jackson can't keep 'The Hitman's Bodyguard' on-target

    Movies

    The Hitman's Bodyguard is an assault tank on semi-automatic pilot, spraying jokes and bullets with only the ammo consistently hitting its targets. The irresistible teaming of Ryan Reynolds and Samuel L. Jackson might be even funnier if they missed once in a while.

    Samuel L. Jackson plays a master assassin testifying against a dictator, and Ryan Reynolds plays a bodyguard tasked with keeping him alive.
  4. 8 things to do in Tampa Bay on Aug. 17

    Events

    Clearwater Threshers: vs. St. Lucie Mets: For "Taps and Tacos" night, 16 local craft beers on tap near the Tijuana Flats kiosk, located on the concourse along the third-base line. 7 p.m., Spectrum Field, 601 N Old Coachman Road, Clearwater. $6-$10. (727) 467-4457.

    St. Lucie Mets outfielder Tim Tebow during the Mets at Threshers game at Spectrum Field on Monday, August 14, 2017, in Clearwater, Fla. Monday night was Tim Tebow's 30th Birthday Party celebration.
  5. What's new in theaters: 'The Hitman's Bodyguard,' 'Logan Lucky,' 'Wind River'

    Movies

    OPENING FRIDAY:

    THE HITMAN'S BODYGUARD

    Loving the trailer for The Hitman's Bodyguard (R) poking fun at quotes from reviewers prone to phrases like "It's a roller coaster ride!" for better chances to see their names in TV ads.

    Salma Hayek and Samuel L. Jackson in The Hitman’s Bodyguard.