Make us your home page
Instagram

Locally-owned Southerndoe apparel gets boost from Junior League

Southerndoe’s Kristen Ostow, center, meets Megan Miller, left, Jennifer Rodgers, Lynette Russell and Danielle Tinsley.

Courtesy of Lynette Russell

Southerndoe’s Kristen Ostow, center, meets Megan Miller, left, Jennifer Rodgers, Lynette Russell and Danielle Tinsley.

Kristen Ostow has gone from riding around with her husband in a 1986 Jeep to riding a wave of success as the founder of Southerndoe, her own outdoor apparel company.

Now she will ride into the Junior League of Tampa's Holiday Market this weekend as the inaugural winner of the organization's Young Entrepreneur Program. Ostow will receive a free booth where she can sell her Southerndoe merchandise before an expected three-day crowd of 13,000 at the Florida State Faigrounds' Expo Center.

Although her line of women's outdoor clothing sells in more than 100 stores in 16 states, the Tampa native and University of Tampa graduate remains excited about being chosen to be part of the annual market.

"This is an incredible opportunity to share Southerndoe with my hometown," Ostow said.

Her success arose from a simple suggestion from her husband, Justin. While they spent the day "jeeping" in the woods with friends, she noticed that all of her female friends wore their significant others' T-shirts.

"I mentioned to my husband that I wished there was a clothing line for girls like me who enjoy being active outdoors but still look fashionable," Ostow said. "He simply responded, 'Why don't you make one?' And that was all it took. We came up with the name Southerndoe on our way home."

The brand promotes "strength is beauty" to its customers. The apparel reflects Ostow's lifelong love of the outdoors, including fishing, hunting, clay shooting and climbing trees. It comes with such slogans as "Keep Your Soul Clean and Your Boots Dirty" and "She Is Not Afraid of Adventure."

The brand appeal is a good fit for the league's goal of developing the potential of women.

"We're always looking for ways to expand our reach, not just to members, but to others," league president Lynette Russell said of the entrepreneur program. "Her mission directly aligns with ours. She's an amazing woman."

Russell added that the market will include traditional favorites such as Coton Colors and Tracy Negoshian and 30 new vendors. The "man cave" will include snacks for spouses who want to watch football while their significant others shop, and there also will be a moms nook to allow moms to take a rest.

The market kicks off Friday with a "Wake Up With the Mayor" event featuring Tampa Mayor Bob Buckhorn.

Times staff

If you go

The Junior League of Tampa hosts its 11th annual holiday gift market featuring 150 specialty merchants with boutique clothing, handbags, jewelry, holiday decor, children's clothes, toys and cookbooks, with all proceeds benefiting the league's community and membership programs, 8 a.m. Friday at Florida State Fairgrounds, 4802 U.S. 301 N. $8, $6 parking. Also 9 a.m. Saturday and Sunday. Call (813) 621-7821.

Locally-owned Southerndoe apparel gets boost from Junior League 11/05/14 [Last modified: Thursday, November 6, 2014 12:00am]
Photo reprints | Article reprints

© 2017 Tampa Bay Times

    

Join the discussion: Click to view comments, add yours

Loading...
  1. Bernie Casey was so much more than ‘U.N. Jefferson’

    Blogs

    We lost another actor from the ‘80s this week. Bernie Casey, possibly best known to the ‘80s generation for playing U.N. Jefferson in Revenge of the Nerds, died Tuesday at age 78 after a brief illness.

  2. Hernando Events for Sept. 22

    Events

    22 Friday

    Academia Hernando Fall 2017 Lecture Series: "Eleanor Roosevelt at the U.N. — Human Rights," by Susan Marie Frontczak. Series includes eight lectures and one field trip. Field trip only open to subscribers. 10 a.m. to noon. $65 for the entire series, including field trip; $9 per …

  3. Things to Do in Pasco and Hernando counties starting Sept. 22

    Events

    Festivals

    Music and brews: "Brews and Wine on the Bayou," a benefit for Youth and Family Alternatives, will be from 2 to 6 p.m. Sept. 23 at Gill Dawg Marina, 5419 Treadway Drive, Port Richey. The event will feature all-you-can-taste beer and wine, with 20 craft beers and 20 wines. There will be a …

  4. 5 things you didn't know about 'Wall Street' on its 30th anniversary

    Blogs

    It’s hard to think of the 1987 movie Wall Street and not picture Michael Douglas as a megalomaniac tycoon spouting “Greed is good” until shareholders fall in line. 

  5. A meatless burger that tastes like meat? Ciccio Restaurants will serve the Impossible Burger.

    Food & Dining

    TAMPA — The most red-hot hamburger in the nation right now contains no meat.

    Ciccio executive chef Luis Flores prepares an Impossible Burger Wednesday at the Epicurean Hotel Food Theatre in Tampa.