Thursday, December 14, 2017
Events

Locally-owned Southerndoe apparel gets boost from Junior League

Kristen Ostow has gone from riding around with her husband in a 1986 Jeep to riding a wave of success as the founder of Southerndoe, her own outdoor apparel company.

Now she will ride into the Junior League of Tampa's Holiday Market this weekend as the inaugural winner of the organization's Young Entrepreneur Program. Ostow will receive a free booth where she can sell her Southerndoe merchandise before an expected three-day crowd of 13,000 at the Florida State Faigrounds' Expo Center.

Although her line of women's outdoor clothing sells in more than 100 stores in 16 states, the Tampa native and University of Tampa graduate remains excited about being chosen to be part of the annual market.

"This is an incredible opportunity to share Southerndoe with my hometown," Ostow said.

Her success arose from a simple suggestion from her husband, Justin. While they spent the day "jeeping" in the woods with friends, she noticed that all of her female friends wore their significant others' T-shirts.

"I mentioned to my husband that I wished there was a clothing line for girls like me who enjoy being active outdoors but still look fashionable," Ostow said. "He simply responded, 'Why don't you make one?' And that was all it took. We came up with the name Southerndoe on our way home."

The brand promotes "strength is beauty" to its customers. The apparel reflects Ostow's lifelong love of the outdoors, including fishing, hunting, clay shooting and climbing trees. It comes with such slogans as "Keep Your Soul Clean and Your Boots Dirty" and "She Is Not Afraid of Adventure."

The brand appeal is a good fit for the league's goal of developing the potential of women.

"We're always looking for ways to expand our reach, not just to members, but to others," league president Lynette Russell said of the entrepreneur program. "Her mission directly aligns with ours. She's an amazing woman."

Russell added that the market will include traditional favorites such as Coton Colors and Tracy Negoshian and 30 new vendors. The "man cave" will include snacks for spouses who want to watch football while their significant others shop, and there also will be a moms nook to allow moms to take a rest.

The market kicks off Friday with a "Wake Up With the Mayor" event featuring Tampa Mayor Bob Buckhorn.

Times staff

Comments
From Crystal River to Brooksville, branch out to shop on these unexpected main streets

From Crystal River to Brooksville, branch out to shop on these unexpected main streets

You don’t have to stare at a greeting card to picture a bustling old main street lined with decorated shops and lampposts. Historic small-town shopping districts are easy to find, and more charming than Walmart. Beyond the downtowns of St. Pet...
Updated: 1 minute ago
New locations for Tampa’s New Year’s Eve fireworks, plus a Mario Lopez appearance

New locations for Tampa’s New Year’s Eve fireworks, plus a Mario Lopez appearance

New Year’s Eve fireworks in downtown Tampa will be a little different this year, as free, public viewing moves from Channelside Bay Plaza to Cotanchobee Fort Brooke Park behind Amalie Arena due to ongoing construction. Meanwhile, the Pied Pipe...
Updated: 2 hours ago
Bar review: Spanish flair at Bulla Gastrobar in South Tampa

Bar review: Spanish flair at Bulla Gastrobar in South Tampa

Take a second and try to think of a few of the world’s biggest drinking cultures. Ireland is a freebie, but then you’ll probably move onto Germany, Russia and possibly even South Korea (yep, South Korea goes hard).How about Spain? No, I’m not just ta...
Published: 12/14/17
Review: Kevin Young gives readers the truth about ‘Bunk’

Review: Kevin Young gives readers the truth about ‘Bunk’

We live in the age of the hoax.Believe me.And if you don’t believe me, believe Kevin Young, author of the sometimes disturbing but always fascinating new book Bunk: The Rise of Hoaxes, Humbug, Plagiarists, Phonies, Post-Facts, and Fake News.In it, Yo...
Published: 12/14/17
Local craft beer of the week: Big Storm’s Lightning Twenty Five Craft Lager

Local craft beer of the week: Big Storm’s Lightning Twenty Five Craft Lager

The Tampa Bay Lightning is off to its best start in franchise history, racking up NHL highs in wins and points in their 25th anniversary season.That calls for a toast.And Odessa’s Big Storm Brewing has just the beer. Turns out, the brewery picked a g...
Published: 12/14/17
Wine of the week: Georges DuBoeuf 2017 Beaujolais Nouveau

Wine of the week: Georges DuBoeuf 2017 Beaujolais Nouveau

It would hardly be the holidays without Beaujolais nouveau.This French wine made with Gamay grapes appears on American shelves in mid November. It’s a vin de primeur, a wine made from the most recent harvest and fermented only a few weeks — barely gr...
Published: 12/14/17
Top things to do in Tampa Bay on Thursday, Dec. 14

Top things to do in Tampa Bay on Thursday, Dec. 14

Santa and Ice Skating in St. Petersburg: Santa and his sleigh will be appearing on select nights in St. Petersburg for visits with area children. After visiting Santa, stick around for "glice" skating on a simulated ice rink. 6 p.m., North Straub Par...
Updated: 1 hour ago
This week’s best Tampa Bay concerts: Katy Perry, Jingle Ball, Trans-Siberian Orchestra and more

This week’s best Tampa Bay concerts: Katy Perry, Jingle Ball, Trans-Siberian Orchestra and more

WHERE’S THE PURPOSE? Katy PerryYou can pinpoint the exact moment when things started to unravel for Katy Perry’s Witness. It was 12:23 a.m. on Feb. 10, when she tweeted of her latest musical direction: "We gonna call this era Purposeful Pop." You kin...
Published: 12/13/17
The Phantom never dies, orchestra doings this week

The Phantom never dies, orchestra doings this week

PHANTOM REDUX: LOVE NEVER DIESTurns out, the Phantom survived that angry mob. We know that because the antihero of Andrew Lloyd Webber’s 1986 musical The Phantom of the Opera re-emerges in the 2010 sequel, Love Never Dies.It opens in 1907 New York, w...
Published: 12/13/17
Top things to do this week: Star Wars parties, comics Gilbert Gottfried, Michael Carbonaro

Top things to do this week: Star Wars parties, comics Gilbert Gottfried, Michael Carbonaro

NEW HOPE: Star Wars partiesWith the opening of Star Wars: The Last Jedi, the force of fan excitement is strong, so of course there are Star Wars parties this weekend. The giant movie complex Riverview 14 GDX is having celebration with characters from...
Published: 12/13/17