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Set your alarm for Sunrise Sale on Thursday

 
Published July 16, 2013

This year marks the 40th anniversary of the pajama party known as the Sunrise Sale in downtown St. Petersburg. With a nod to the event's start in 1973, there will be special discounts for attendees sporting tie-dye and '70s garb along with the traditional pajamas. Shopping begins at downtown stores at 6:43 a.m. Thursday. More than 30 businesses will offer specials and the Downtown Looper Trolley will provide free rides from 7 to 10 a.m. along Beach Drive NE, expanding outward from there. Many merchants will offer coffee and other treats. Sales continue through 5 p.m. at participating businesses. A new feature: Downtown businesses will be collecting pantry items and paper products for the Ronald McDonald House.