‘Tis the season .... for social media feeds to be filled with hot takes on Starbucks’ latest holiday cup.
Kids aren’t finished counting their trick-or-treat spoils, Thanksgiving is still out in the distance — but with Nov. 1 comes the Seattle-based coffee chain’s awaited seasonal cup, and a whole lot of opinions.
This year Starbucks released a do-it-yourself motif with its first-ever color-in cup. Most of it is white with a black outline, but there are red accents.
"This year’s cup is intentionally designed to encourage our customers to add their own color and illustrations," said Starbucks creative director Leanne Fremar in a release. "We love the idea of everyone making this year’s cup their own."
The cups have a set of hands at the center sharing beverages, gifts and even a Christmas tree. (Past cups have caused major uproar as customers complained they weren’t "Christmas-y enough.") The new cardboard sleeve is red and says "give good" on the front.
The unrolling of the new cups also mean customers can get their hands back on seasonal drinks: the Chestnut Praline Latte, Caramel Brulée Latte and the beloved Peppermint Mocha.
Early Wednesday morning, the Twitter-verse was already gearing up for the annual onslaught of holiday cup "controversy."
Some are just psyched it’s almost Christmas (you know, in 54 days). Others are well aware the holidays are still pretty far off.
I know it is Nov 1st but I was not ready for the Christmas on my Starbucks cup.— Michelle Ferrall (@maleficent_cle) November 1, 2017
But a lot the tweets that had rolled in by 9 a.m. joked more about anticipating negativity rather than having any. Maybe this year will be the year people don’t lose their minds over a cup?
We can hope.
Contact Sara DiNatale at [email protected] Follow @sara_dinatale.