Wednesday, September 19, 2018
Cooking

This fall, say hello maple and so long pumpkin spice

By Gretchen McKay

Come on, admit it. You’re so over the pumpkin-spice craze.

Seasonal beer, coffee drinks and cookies spiced with ginger, nutmeg, cloves and cinnamon are one thing. But when those cozy fall flavors sneak their way into a Kit Kit candy bar or a stick of Burt Bees lip balm or onto a pizza, you know it’s officially jumped the shark. Big time.

Which is why some of us were glad to hear that a new flavor will supposedly supplant pumpkin spice this fall — maple.

At least that’s what MarketWatch would have us (hopefully) believe, based on a report from the analytics company 1010data. It notes that even as pumpkin spice flavor continues to grow in popularity — to the tune of 49 percent more products a year — sales just aren’t holding pace.

Maple, meanwhile, "is surging."

Measured against the same quarter last year, sales of maple-flavored beverages have almost doubled while maple-flavored cocktails have climbed 14.6 percent. Which might explain why beverage giants Starbucks and Dunkin’ Donuts debuted maple-pecan coffee drinks this fall (see Page 2 for thoughts on the Maple Pecan Latte). Dunkin’ also is featuring a 630-caloried Maple Sugar Bacon Breakfast Sandwich.

But is maple really the next big thing? And will its sweet, distinctive flavor be something that consumers naturally crave when the weather gets cooler?

While all maple syrup is made according to the same process, there’s a grading system for maple products that differentiates between the natural variations in color and flavor. The lighter the syrup, the more delicate the taste. Sap processed later in the season produces a more robust and darker syrup.

Maple syrup can be substituted for honey or agave one for one, but you’ll want to use only ¾ cup of syrup for every 1 cup of white sugar in baking, while also reducing the other liquids in the recipe by 3 tablespoons. Go for the good (real) stuff, even though it’s more expensive, as it takes 40 gallons of sap to produce one gallon of syrup.

However you enjoy fall’s hottest flavor, know that you’re making a nutritious choice. Not only is maple syrup high in healthful antioxidants but it also includes essential minerals such as calcium, magnesium, potassium and manganese.

 
Comments
Five ideas for date-night dinners at home

Five ideas for date-night dinners at home

For your next date night with your significant other, try staying in and cooking together. Meals eaten with your loved one are always sweeter. Literally."When we are in love … food tastes better," said Rachel Herz, an adjunct professor of psychiatry ...
Published: 09/19/18
Pumpkin spice haters, back off: It’s okay to crave the seasonal flavor

Pumpkin spice haters, back off: It’s okay to crave the seasonal flavor

All right, okay, enough, I get it: You all hate pumpkin spice. But I’ve got one request as we head into fall: Can you just let us have this? There are many things on which to heap anger and despair right now, but please, that thing does not n...
Published: 09/18/18
A brown rice salad with asparagus that’s a hearty side dish

A brown rice salad with asparagus that’s a hearty side dish

This fresh, hearty side dish will stand out among its richer, creamier counterparts when the holidays roll around. We achieved perfectly cooked brown rice by boiling it in abundant water. Sprinkling the rice with bright lemon juice while it was still...
Published: 09/18/18
Taste test: Frozen Italian meatballs

Taste test: Frozen Italian meatballs

In keeping with our objective of trying to make family meals a little easier this back-to-school season, our judges figured premade meatballs could serve as a basis for a variety of meals. This week, we sampled 10 brands of frozen Italian meatballs f...
Published: 09/17/18
How to be a good host: 7 tips to follow for casual and fancy dinners alike

How to be a good host: 7 tips to follow for casual and fancy dinners alike

A couple of hours into my first time hosting a full-fledged family Thanksgiving, I completely lost it. Elbows deep in the oven, I was trying to rescue a sheet pan that had fallen off the back of the rack and threatened to ruin the entire meal. There ...
Published: 09/13/18
From the food editor: This citrus chopped salad needs a good, homemade vinaigrette

From the food editor: This citrus chopped salad needs a good, homemade vinaigrette

The emulsion was almost complete. Rice wine vinegar, check. A couple of glugs of nutty olive oil, check. Some honey, a dash of soy sauce, salt and pepper. Just one ingredient left to go, and it was a crucial one. Sesame oil. It would offer the unique...
Published: 09/11/18
Pan-fried sole is a light, delicate dish when paired with lemon-caper pan sauce

Pan-fried sole is a light, delicate dish when paired with lemon-caper pan sauce

By AMERICA’S TEST KITCHENSole piccata, a light and delicate dish that consists of lightly browned sole fillets bathed in a lemon, caper and white wine-laced pan sauce, is a classic for a reason: The fresh, bright acidity of the sauce wakes up the fla...
Published: 09/11/18
Taste test: New peanut butter snacks

Taste test: New peanut butter snacks

Since many of us are reaching for portable snacks to pack in school lunch boxes, our tasters thought this would be a good week to give some of the new snacks a try. We picked four peanut butter-flavored snacks, figuring parents and teachers would hav...
Published: 09/10/18
From the food editor: These Orange Ricotta Bars make for a light, easy dessert

From the food editor: These Orange Ricotta Bars make for a light, easy dessert

It was one of those serene kitchen days when everything just kind of works out. My husband and I were home on a Sunday, tending to our new puppy (!) as storm clouds gathered outside, and I set out to prep for dinner. Two of our friends were coming o...
Updated one month ago
Want to make sushi at home? Tips and recipes for beginners

Want to make sushi at home? Tips and recipes for beginners

Sushi was introduced to the United States through Los Angeles’ Little Tokyo in 1966. A classic staple in Japanese households, sashimi (raw fish), sushi (raw fish with sticky rice) and sushi maki (sushi rolls) took off in America. You’d be surprised h...
Updated one month ago