Tuesday, September 18, 2018
TTD Food & Dining

Made Coffee’s cold brew creation is brewed and canned right here in Tampa Bay

ST. PETERSBURG

Letís start with the actual can itself, a turquoise-tan-orange vessel emblazoned with text and illustrations: "Ingredients: coffee, water, time"; an image of a simple coffee brewing process under "How we made it." The colors pop, the fonts are hip, and the vibe is instantly clear: pure coffee, made right here in the increasingly entrepreneurial-driven St. Petersburg.

This is the future of coffee, at least according to Michael Rideout, 34, founder along with Taylor Prater, 32, of Made Coffee. The company is churning out canned cold brew across the street from 3 Daughters Brewing on 22nd Street S. Rideout says theyíre the first Florida company to put a "flat" (as opposed to nitro) coffee brew in a can. And they have big aspirations to build on that, to be the coffee brand of Florida. ("Itís the right weather for cold coffee all year round," Rideout says.)

Their production facility doubles as their office. They recently returned to it from their first vacation in a while, a symptom of, er, pouring their lives into their burgeoning coffee business for the past few years.

The work is paying off. A couple of months ago, Rideout gave a pitch to their largest retailer yet: Publix. Made Coffee is now sold at certain Tampa Bay Publix stores, nestled between creamers in the dairy section. Rideout and Prater stock the shelves themselves.

Just a few years ago, Madeís sales were exclusively delivered via bicycle, its cold brew sold at local events from a keg hooked up to the back of the bike. Rideout and Prater developed the concept for years before moving into the small office/production facility in St. Petersburg that is now Madeís home base.

Rideout and Prater both used to work at the cocktail bar Mandarin Hide. The idea for this business began to form there, the popularity of the barís espresso martini piquing their interest in craft coffee.

"I loved coffee at that time as a consumer, but found that St. Pete was lacking a really cool coffee scene," Rideout says. "This was right on the cusp of things becoming cool down here."

He was looking to open a space, initially a coffee shop. This was before Bandit Coffee Company and other spots specializing in small-batch, locally roasted fare proliferated in St. Pete.

Somewhere along the way, the coffee shop idea faded and another came into focus: canned cold brew. Rideout and Prater had begun seeing other packaged cold brew products locally and around the country ó high-quality stuff you could grab on the way to work, then stash in your fridge for later or open in the car. A coffee roaster they follow in Portland, Ore., Stumptown Coffee Roasters, started to break out into cans. No one in the Southeast had gone that route yet, so Rideout and Prater saw a need in Tampa Bay.

Why cans? Logistically, itís easier to work with than bottles, which are heavier and can shatter. They also deliver a longer shelf life (up to 120 days for Madeís products).

"The smartest vessel to deliver this product for sure is the can," Rideout says. "Plus, I think specialty coffee is going in a convenience direction."

Made is now in more than 70 retail spaces, grocery stores and small shops and lots of fitness centers; itís the cold brew served at Tampaís trendy new food hall the Hall on Franklin.

"Anyone who likes craft beer usually likes us," Prater says.

The connection isnít an accident. There are a lot of similarities between the coffee- and beer-brewing processes. And Rideout and Prater have reached out to local breweries for moral and technical support. Madeís equipment comes from the same company, Brewfab, that makes equipment for many breweries in the area. Rideout talks shop with brewers. ("Big, shiny equipment fascinates me," he says.) During Hurricane Irma, 3 Daughters offered to let Made store some inventory in its coolers.

And like some beers, Madeís canned brews may be best for sipping: Each can contains between 350 and 400 milligrams of caffeine, a whopping amount compared to a regular cup of coffee, which sits at about 100 or less. Itís sold as only plain coffee, no sugars or creamers added. (Prater says this is why it has been popular with the gym and fitness store crowd.)

Made sources beans from farms around the world; the exact location changes, meaning there can be slight taste differences across multiple batches. From there, they roast the beans in house on a 12-kilogram turquoise Diedrich Roaster, then grind them, add water and let it ride. The brew is filtered, then canned, and thatís it.

Saturdays are for canning. Tuesdays are delivery days. And thereís something to do almost every other day, as they try to build Made from the bean up.

Even the name of the company reflects the hands-on journey.

"The name Made was chosen because we wanted to embrace the process," Rideout says. "We wanted to show people where their food is coming from."

Contact Michelle Stark at [email protected] Follow @mstark17.

Comments
Tampaís Fly Bar and Restaurant will move locations

Tampaís Fly Bar and Restaurant will move locations

TAMPA ó Restaurant announcements for Sparkman Wharf and Strategic Property Partnersí 50-acre Water Street Tampa project have come fast and furious the past couple weeks. With a price tag of more than $3 billion and reading like a whoís who of Tampa B...
Published: 09/07/18
James Beard winner Anne Kearney to open Oak & Ola in Armature Works

James Beard winner Anne Kearney to open Oak & Ola in Armature Works

TAMPA ó It was always part of the plan for the 22,000-square-foot Heights Public Market at Armature Works to have two anchor restaurants in addition to the fourteen quick-serve vendors. The developers debuted Steelbach, a sprawling steaks and chops b...
Published: 09/06/18
Want to make sushi at home? Tips and recipes for beginners

Want to make sushi at home? Tips and recipes for beginners

Sushi was introduced to the United States through Los Angelesí Little Tokyo in 1966. A classic staple in Japanese households, sashimi (raw fish), sushi (raw fish with sticky rice) and sushi maki (sushi rolls) took off in America. Youíd be surprised h...
Published: 09/04/18
Scientists found new truffles in Florida, but — woo! — they stink

Scientists found new truffles in Florida, but — woo! — they stink

Florida may be entering the truffle scuffle. This fruiting body of a subterranean fungus — similar to a mushroom— is Fed Exed around the world, shaved over pasta, swirled into risotto and soft scrambled eggs, infused into fragrant oils t...
Updated one month ago
I binged Julia Child and Jacques Pepin's 1990s PBS show, and here's what it taught me about cooking

I binged Julia Child and Jacques Pepin's 1990s PBS show, and here's what it taught me about cooking

It started when someone on Facebook posted a photo of Julia Child flashing an old-timey pistol at her friend Jacques Pepin and wrote, "Spoiler Alert: they drink in basically every episode." Oh, sweet streaming! I immediately fired up Julia and Jacqu...
Updated one month ago
Cooking for Labor Day? Try this Corn and Jalapeno Salsa, and other sides

Cooking for Labor Day? Try this Corn and Jalapeno Salsa, and other sides

The past week or so, I have received multiple news releases that say some version of the same thing: "Well, it’s too bad that summer has almost come to an end." These emails are clearly not sent by people who live in Florida. You can keep your...
Updated one month ago
Big Storm Brewing is now selling ice cream in limited-edition batches

Big Storm Brewing is now selling ice cream in limited-edition batches

You know what might improve a pint of beer? How about a scoop of ice cream? Maybe not together, but heck, a craft root beer float is a good idea. Big Storm Brewing has decided to beat the heat by adding 18 flavors of ice cream at a walk-up Big Storm ...
Updated one month ago
Got an Instant Pot? Hereís a beginnerís guide to pressure cooking, and our favorite starter recipes

Got an Instant Pot? Hereís a beginnerís guide to pressure cooking, and our favorite starter recipes

Itís becoming a regular routine for me after Amazon Prime Day ó another batch of my friends snag a deal on the Instant Pot pressure cooker, so I send out another batch of my favorite recipes.Welcome to the cult, folks. I never meant to join the more ...
Updated one month ago
Bar review: A trip to Saigon Blonde in St. Petersburg is an immersive experience

Bar review: A trip to Saigon Blonde in St. Petersburg is an immersive experience

The space at 265 Central Ave. in downtown St. Petersburg has always seemed out of place. Surrounded by a cigar lounge, restaurants and cocktail bars, its most recent dance-club incarnations never quite meshed with the blockís entertainment scene. So ...
Updated one month ago
Restaurant review: Haveli Indian Kitchen brings a solid, well-priced Indian buffet to Carrollwood

Restaurant review: Haveli Indian Kitchen brings a solid, well-priced Indian buffet to Carrollwood

CARROLLWOODI was curious. I looked up "haveli." Itís an Indian word that means mansion, usually one with historical and architectural significance. Huh. That doesnít exactly describe the building in a shopping center off Dale Mabry Highway in which H...
Updated one month ago