Thursday, July 19, 2018
Dining

Datz to open in St. Petersburg, join the James Museum of Western and Wildlife Art

Now Datz news.

Get it? Tuesday, Datz, the longtime line-out-the-door, oft-Instagrammed and -Yelped Tampa stalwart known for shock-and-awe sandwiches and oh-so-much bacon, announced it is coming to St. Petersburg.

Scheduled for a spring 2018 opening, Datz DTSP will adjoin the forthcoming James Museum of Western and Wildlife Art with a restaurant at 180 Central Ave. This will be the first Datz to open outside of its flagship location in South Tampa. They will also open a small Datz cafe inside the museum.

Suzanne and Roger Perry, who also own Dough and Roux in South Tampa, already had their eyes on St. Petersburg and will launch a restaurant called Dr. BBQ with celebrity barbecue champ Ray Lampe early in 2018 at 1101 1st Ave S., in the city's EDGE District.

The Perrys originally had plans to open a Datz in the parking lot next to Dr. BBQ. But now, that parking lot is back on the market.

"We're in the process of selling the parking lot and I can't talk about what it's going to be," Roger Perry said. "But it will be good for the EDGE District. So we decided to move Datz to another location. Lo and behold, we had an opportunity to bid on this restaurant."

Since Dr. BBQ will be over 200 seats and they envision a second Datz at about that size, Roger Perry said, they were concerned about having two huge restaurants side by side. He views the new location as a hot spot, "at the corner of Main and Main."

"If we were to pick a location in St. Pete, it would be there."

Sign up for News At Noon

The latest headlines with your lunch.

Once a city parking garage, the corner of Central and Second Street S is being transformed into a museum and retail experience. At the helm of the development is project manager Laura Hine. Harvard Jolly Architecture will be designing the new Datz restaurant in addition to its work on the museum.

The complex is big, almost 7,700 square feet. The Perrys will launch Datz with approximately 150 seats indoors and another 100 on a patio, its bar with two sides facing the patio (heavy on the happy hour, Roger Perry said). They will also operate the small cafe inside the museum, a Southwest theme, although a menu has not yet been established. And they will utilize the museum's huge catering space for special events.

With another Datz not too far away, does this cannibalize their flagship?

"To some people in St. Pete, Tampa is out of town," Roger Perry said. "We did a Facebook questionnaire and asked where people would like to see a second Datz. The overwhelming choice was St. Petersburg."

Datz started in 2009 as something of an homage to the country's ambitious but old-school delicatessens. It morphed over time, ditching some retail, adding macarons and other fancy baked goods, but through it all cultivating a sassy social media style that has garnered attention from USA Today, Travel Channel, Cooking Channel, Food Network, FYI and Good Morning America.

The St. Pete location may not have the benefit of the snarky billboard out front (best one recently was a Hurricane Irma lament based on the 2012 "Ermahgerd" meme: "Irma Gerd"). But Roger Perry said the look of the place will be very similar to Tampa's, the menu will be identical and many of the core staff members will switch sides of the bay.

Despite the deluge of new restaurants, craft brewers and artisanal food businesses in downtown St. Petersburg, Roger Perry is bullish about the prospects of this Datz.

"We did our homework on this one."

Contact Laura Reiley at [email protected] or (727) 892-2293. Follow @lreiley.

Comments
Deep-fried wonders at Plant City Strawberry Festival to be featured on Cooking Channel

Deep-fried wonders at Plant City Strawberry Festival to be featured on Cooking Channel

The Cooking Channel series features host Noah Cappe as he marvels at the "gastronomic freak shows" found at the carnivals, state fairs and festivals around the U.S. and Canada. Crews from the show went to tiny Plant City in March to document its hug...
Updated: 1 hour ago
Nitally’s set to reopen at a new, more intimate, South Pasadena location

Nitally’s set to reopen at a new, more intimate, South Pasadena location

Folks who have missed testing their taste buds with a St. Petersburg eatery’s famous inferno soup will get a chance to do so once again.Nitally’s ThaiMex Cuisine, which closed its downtown St. Petersburg location in May, will open soon in a smaller l...
Published: 07/18/18
Where to eat and drink around Safety Harbor: Gigglewaters bar, Parts of Paris, Sno Beach and more

Where to eat and drink around Safety Harbor: Gigglewaters bar, Parts of Paris, Sno Beach and more

Not that many years ago, downtown Safety Harbor was a little lean on places to eat. Green Springs Bistro had been an anchor, Whistle Stop and Cello’s Char House, too. But no one would have called it a dining destination. It was too bad: The city of 1...
Published: 07/18/18
Eat and drink your way through Tampa Heights with stops at Hall on Franklin, Armature Works and more

Eat and drink your way through Tampa Heights with stops at Hall on Franklin, Armature Works and more

Five or six years ago, if you were to stand on the steps of the David A. Straz Jr. Center for the Performing Arts and look north along the Hillsborough River, there wouldn’t be much to see. Just a couple of old warehouses and some rubble in the area ...
Published: 07/18/18
In South Tampa, create a dinearound with stops at Bern’s, Haven and the Epicurean Hotel

In South Tampa, create a dinearound with stops at Bern’s, Haven and the Epicurean Hotel

I had a specific vision for my 35th birthday.Relaxation mostly. Bathrobe. Wine. Maybe a massage or a pool. Food, food, food. A handful of close friends. I did some research at beach hotels in Clearwater and St. Pete Beach and found the price range ou...
Published: 07/18/18
Bowled over: From acai to poke, the top 10 bowls in Tampa Bay

Bowled over: From acai to poke, the top 10 bowls in Tampa Bay

Why, exactly, are bowls the new plates?The Wall Street Journal declared it so. Tableware companies like Fiesta have reported serious double-digit growth in the sale of bowls — salad bowls, cereal bowls, you name it. Fast-food restaurants have jumped ...
Updated: 1 hour ago
Ybor City mainstay La Segunda opens second location, introduces seating

Ybor City mainstay La Segunda opens second location, introduces seating

TAMPA — It’s like stepping off Kennedy Boulevard right into Ybor City.From the exposed brick and wrought iron accents to the street lamp-styled globe lights hanging from the ceiling and the signage — blue and red divided by a ribbon of gold — the new...
Published: 07/17/18
Updated: 07/18/18
This Florida burger joint is one of the 10 best in America, travel website says

This Florida burger joint is one of the 10 best in America, travel website says

A 2˝-hour drive south could land Tampa residents at one of America’s best burger joints, according the review and travel website TripAdvisor.com.The website released a list of the "10 Most Delectable Burger Joints" in America on Wednesday, placing Na...
Published: 07/14/18
Friday is National French Fry Day. Find (free!) fries in Tampa Bay.

Friday is National French Fry Day. Find (free!) fries in Tampa Bay.

Guess what Friday is? It’s National Fry Day (#FRYdayThe13th, see what they did there?). Fun fact: Their origin story may not lie in France but in Belgium. So why do we credit France? Thomas Jefferson is said to have introduced deep-fried potatoes at ...
Published: 07/11/18
We got a preview of the food at Osteria, the new Tampa restaurant from Top Chef’s Fabio Viviani

We got a preview of the food at Osteria, the new Tampa restaurant from Top Chef’s Fabio Viviani

TAMPA — The evening began with chef Fabio Viviani telling the group to fork the fluffy coccoli in front of us, break it open then stuff it with the cold smoked prosciutto de Parma and stracchino cheese delicately laid out on wooden boards. "Stracchin...
Published: 07/10/18