Sunday, May 27, 2018
Dining

Longer breakfast hours for McDonald's could be in works

OAK BROOK, Ill. — McDonald's is in the early stages of looking at whether it can make breakfast available later in the day.

Fans of the Egg McMuffin and Sausage Biscuit have long wanted the option to get breakfast at McDonald's after 10:30 a.m. But offering both the breakfast and lunch menu was considered logistically impossible, given the tight kitchen spaces of the restaurants.

Still, it's an option the chain is eyeing more seriously at a time when people's eating habits are changing — particularly those coveted customers in their 20s and 30s known as Millennials.

"We know, as an example, that breakfast on the weekend cut off at 10:30 doesn't go very well," Jeff Stratton, head of McDonald's USA, said in an interview.

Stratton declined to provide any details on how McDonald's would adjust kitchen operations to make breakfast later in the day.

"Well, we're just beginning. ... We're just taking a look at it," he said.

A representative for McDonald's, Lisa McComb, said after the interview that there are no tests currently in place for the extended breakfast hours.

McDonald's has long entertained the idea of serving breakfast throughout the day. But the chain has been inching closer to making the idea a reality as it faces heightened competition and slumping sales. Last year, for example, the company began offering an "After Midnight" menu at select locations. The menu, available from midnight to 4 a.m., consisted of a limited mix of breakfast and lunch items so kitchen operations wouldn't be overwhelmed.

The push to make breakfast outside normal hours also reflects how McDonald's is working to keep pace with shifting habits. In particular, executives have noted that customers increasingly want foods personalized to their tastes and schedules.

To cater to evolving tastes, the chain is also offering newer items such as chicken McWraps and the option to substitute egg whites in any breakfast sandwich.

As for extending its breakfast hours, McDonald's is known for treading extremely carefully when discussing any tests or potential changes. Such matters are considered sensitive in large part because they would require the support of the company's network of franchisees.

In the U.S., about 90 percent of the company's more than 14,000 U.S. restaurants are run by franchisees, who bear the responsibility of training employees and buying new equipment to accommodate any changes.

Comments
Birchwood owner will open a three-story restaurant and bar at St. Petersburg pier

Birchwood owner will open a three-story restaurant and bar at St. Petersburg pier

ST. PETERSBURG — Chuck Prather, owner of the Birchwood in St. Petersburg, returned from his daughter’s Maine wedding this week with an exciting announcement of his own. On June 7 the St. Petersburg City Council is expected to sign off on him being on...
Published: 05/23/18
Updated: 05/24/18
New restaurants on the horizon: Metro Diner and Zoes Kitchen in Tampa, Trophy Fish and Oak & Stone in St. Pete

New restaurants on the horizon: Metro Diner and Zoes Kitchen in Tampa, Trophy Fish and Oak & Stone in St. Pete

OPEN NOW: BAHAMA BUCK’S Feel a shiver? Just in time for Florida’s sultry summer, Bahama Buck’s opened this week in Trinity with an avalanche of sno. The 2,346-square-foot island-inspired shop opened at 8815 Mitchell Blvd. with more...
Published: 05/23/18
Restaurant review: Baytenders Oyster Bar & Steamer is a low-key, friendly spot to gather

Restaurant review: Baytenders Oyster Bar & Steamer is a low-key, friendly spot to gather

ST. PETERSBURG Brian Storman has had a long and colorful career in the Tampa Bay area. In the 1980s he had the insanely popular Storman’s Palace in Feather Sound, which in 2008 became the grownup playground "ultralounge" called the Venue (25,0...
Published: 05/21/18
Walt’s Fish Market, a Sarasota institution, to celebrate its 100th anniversary

Walt’s Fish Market, a Sarasota institution, to celebrate its 100th anniversary

A Sarasota seafood fixture is celebrating its 100th anniversary.Walt’s Fish Market, Restaurant and Tiki Bar, 4144 S Tamiami Trail, will host a party at noon on Sunday complete with a mechanical shark, live music, live auctions, silent auctions, an al...
Published: 05/18/18
Food events this week: St. Pete Taco and Beer Fiesta, Brunched 2018, Sweet Corn Festival

Food events this week: St. Pete Taco and Beer Fiesta, Brunched 2018, Sweet Corn Festival

TACOS: AND BEER You can get the weekend started Friday evening at the St. Pete Taco and Beer Fiesta from 6 to 11 p.m. at Albert Whitted Park. It’s a serious all-star cast of food trucks: St. Pete Taco Lady, I Wanna Wok, Fiesta Bowls, Boom Boom...
Published: 05/16/18
Updated: 05/17/18
McDonald’s has ditched frozen patties for fresh beef, and we tried them

McDonald’s has ditched frozen patties for fresh beef, and we tried them

LARGO — Ray Kroc, fast food’s founding father, was a quotation machine. One of his doozies was, "We’re not in the hamburger business. We’re in show business." This month, McDonald’s show got a little more sizzle. In the...
Published: 05/16/18
Tarpon Springs culinary school graduate nabbed coveted spot on U.S. team for Bocuse d’Or, the culinary Olympics

Tarpon Springs culinary school graduate nabbed coveted spot on U.S. team for Bocuse d’Or, the culinary Olympics

TAMPAWhile the James Beard awards are the culinary Academy Awards, the Bocuse d’Or is the culinary Olympics. It’s a biennial world chef championship historically dominated by France and other Western European countries. In 2017, the United States won...
Published: 05/15/18
Review: At charming C House in Tampa, all food starts with the letter C

Review: At charming C House in Tampa, all food starts with the letter C

TAMPARemember that game? "My father owns a grocery store and in it he sells something that starts with C?" All sexism aside (my mom could have owned a grocery store, no sweat), I killed at that game. Yes, it was because my family was cheap and did a ...
Published: 05/14/18
Need a last-minute Mother’s Day reservation for Sunday? We got you covered.

Need a last-minute Mother’s Day reservation for Sunday? We got you covered.

How do we express our love and gratitude to the women who brought us into this world? Clearly it’s with brunch and bottomless mimosas. Many big brunch buffet go-to’s are already fully booked by now, but here’s a potpourri of options that are still li...
Updated one month ago
Edison chef Jeannie Pierola will take over iconic Pach’s Place location

Edison chef Jeannie Pierola will take over iconic Pach’s Place location

TAMPA — Al Pach, wearing a signature loud vest, would sit at the counter corner nearest the entrance and greet every regular by name. He was a fixture for years, since Pach’s Place was established in 1992. Pach died in 2005 but Pach’s Place lived on ...
Updated one month ago