Make us your home page

Outback to move up to 100 restaurants to better locations

TAMPA — Seeking to increase sales, Outback Steakhouse plans to relocate up to 100 restaurants to more desirable spots in the next few years.

Liz Smith, chief executive officer of Outback parent company Bloomin' Brands, said Wednesday that the Tampa-based chain will move 10 to 20 restaurants this year, following the success of some recent relocations. On average, those restaurants saw a 40 percent boost in sales after relocating, partly due to the addition of lunch hours.

The changes will help the restaurant chain compete better in the fast-changing casual dining market, Smith said during a quarterly earnings call with analysts.

Smith declined to say which locations will be affected but said several factors have been taken into consideration, from the leases left on the properties to the potential for new lunch business. Outback started serving weekend lunch in October and offers weekday lunch at many locations nationwide, including most in the Tampa Bay area.

Newly modeled restaurants will not be moved as part of the multiyear plan, which involves only U.S. locations. The chain has 769 Outback restaurants in the United States and 206 in other countries. Last year, Bloomin' relocated restaurants in Fort Myers, Kendall and Daytona Beach.

The news comes after a strong first quarter for the chain, which also owns Carrabba's Italian Grill, Bonefish Grill, Fleming's Prime Steakhouse & Wine Bar and Roy's. Total revenue was up 3.5 percent over last year to $1.1 billion, despite concerns about the elimination of the payroll tax cut, rising gas prices and delayed tax refunds. Customer traffic was up 2.2 percent.

In the first three months of the year, Bloomin' has opened 10 company-owned locations: seven Bonefish Grills, two Outbacks in Korea and one U.S. Outback. It also renovated 15 Outback restaurants. A total of about 80 renovations are planned for the entire year.

Susan Thurston can be reached at [email protected] or (813) 225-3110.

Outback to move up to 100 restaurants to better locations 05/01/13 [Last modified: Wednesday, May 1, 2013 8:22pm]
Photo reprints | Article reprints

© 2017 Tampa Bay Times


Join the discussion: Click to view comments, add yours

  1. Top things to do in Tampa Bay for Oct. 20


    Tim McGraw and Faith Hill: It's been 20 years since the country music star couple started touring together, first on McGraw's solo tours and then on their record-breaking Soul2Soul tours. Now, ten years after the last Soul2Soul tour they're back on the road with opener, LoCash. 7:30 p.m., Amalie Arena, 401 …

    Handout photo of Tim McGraw and Faith Hill performing in New Orleans on their 2017 Soul2Soul World Tour. Credit: Becky Fluke
  2. Dia de los Muertos celebration in Dunedin canceled this year by hurricane


    Chalk up one more closure to Hurricane Irma: The huge Dia de los Muertos Fiesta originally planned for Saturday in Dunedin has been scrapped for what would have been its 25th year.

    At last year’s Dia de los Muertos, Casa Tina owner Tina Marie Avila (crouching) shows her “Ofrenda,” or Day of the Dead alter. What would have been the 25th annual Dia de los Muertos Fiesta on Saturday had to be canceled this year because of Hurricane Irma. The folk festival will be back next year.
JIM DAMASKE   |   Times (2016)
  3. 'Only the Brave' honors sacrifice of front line firefighters amid California wildfires


    No one knew that the release date for the forest firefighting movie Only the Brave' would coincide with one of the most destructive wildfires in California history.

    Brendan McDonough (Miles Teller), Chris MacKenzie (Taylor Kitsch), plan to do the backburn at the Chiricahua Mtn. fireline in  ONLY THE BRAVE. (Columbia Pictures)
  4. 'The Snowman' has a star-studded cast based on a blockbuster murder novel, but it's a mess


    Mr. Alfredson, you could have saved it. We gave you all the tools — a star-studded cast, a blockbuster best-selling Scandinavian murder novel by Jo Nesbo, and three time Oscar winning editor Thelma Schoonmaker. So why is The Snowman such a jumbled nonsensical mess?

    Michael Fassbender in "The Snowman." (Universal Pictures)  1213107