TAMPA — McDonald's current slogan just took a turn for the romantic. I'm lovin' it, indeed.
The Golden Arches at 6717 N Dale Mabry Highway is offering sweethearts an opportunity to "create your own McMemories" this Valentine's Day. Think about it, a McFlurry with a side order of love.
One of the 53 Caspers Co. McDonald's franchises in the Tampa Bay area, this location will be transformed on Friday into a sit-down restaurant, complete with LED candles, tabletop flowers and counter employees retrained as waiters offering table service and refills. They are accepting phone reservations, the first 10 of which will receive complimentary roses.
General manager Ernesto Izquierdo credits service manager Liliana Rofario with the idea.
"She came to me and asked me what I thought. She has three kids and she thought it would be a cool thing for them. Maybe for them it's a first Valentine's Day, and they can't afford to go to a lot of places," Izquierdo said. "There a misconception that it has to be romantic. It's about showing someone you love them."
Izquierdo spoke with Caspers Co.'s communications team, which gave the idea the green light.
"We empower our managers to come up with creative ideas to help build relationships in the community and to build their reputation," said Bob Conigliaro, vice president of community relations. "I've been with Caspers for 39 years, and this is unique for us."
Turns out, Cupid's arrows have been lofted at other McDonald's locations with success. A Mickey Ds in Southport, N.C., is offering its third annual Valentine's dinner, paramours enjoying quarter pounders and McNuggets serenaded by a musical performer known only as Ron.
Who says romance is dead?
Laura Reiley can be reached at [email protected] or (727) 892-2293. Follow @lreiley on Twitter.