In multiple marketing surveys, the words "frozen yogurt and ice cream" were always associated with the words "happy and healthy," says James Savas, who opened Yo Boys across from Centennial Park in Ybor City with two younger brothers. "So we coined the phrase, 'the healthy side of happiness" for our product."
James Savas heads up operations at Yo Boys' first location, in Teaneck, N.J., and now in Tampa. Brother Mike Savas is on tour as Bon Jovi's VIP manager. Tommy Savas is an actor in Los Angeles.
Yo Boys offers 14 flavors, always including a variety of no-sugar, low-fat, fat-free, dairy-free and gluten-free choices, and at least 60 toppings. The frozen yogurt is sold by the ounce, averaging about $6 per 16-ounce cup. Hand-packed quarts are $8 to go. There's a 25 percent Happy Hour discount is offered from 4 to 6 p.m. Monday through Thursday.
Customers can also create their own smoothies by filling a tall cup with their favorite flavors and mix-ins and handing it to the cashier to blend. "We can also add protein power and other add-ins," James said.
Yo Boys, 1815 E Seventh St., is open 11 a.m. to 11 p.m. Sunday through Thursday; 11 a.m. till 4 a.m. Friday and Saturday. Visit yo-boys.com or call (813) 330-0452.